A Wellness Arrival Ritual Makes Mask-Wearing a Little Easier for Clients
Two salons incorporate essential oils in an arrival ritual that encourages clients to relax, while making wearing a mask more pleasant.
by Stacey Soble
2021 Forecast: Salons Move Forward in a Transformed Landscape
Even as we say goodbye to this crazy year, there are emerging questions about 2021. How long should we keep anticipating this change in service? Harry D. Wood, IV, Founder of Six Figure Hairdresser, offers his take on the new normal.
Disposable Towels are a Reassuring Solution for Clients Worried About Hygiene
As salons around the country are opening, they're all taking a critical look at their policies and procedures as it relates to new hygiene guidelines. Disposable towels not only save time on laundry, they offer a reassurance to team members and clients who worry about sanitation.
by Stacey Soble
Creating a Great Client Experience in a COVID-19 World
The client experience in a COVID-19 world will be very different. So will the stylist’s experience. How do we still create a warm, welcoming environment for everyone?
by Anne Moratto
Returning to Work in "The New Normal"
Suggestions for reopening include having a dress rehearsal to ensure you're prepared with all you need to provide a safe service experience for stylist and client, both.
What Will It Look Like When Salons Reopen?
During the great shutdown created by coronavirus, stylists have spent time guessing at what a return to work will look like because, at this point, no one can know with any certainty. Here are possible scenarios from industry experts.
by Anne Moratto
Service Spotlight: Face Haus and Atolla Partner on a Personalized, Data-Driven Facial
Using sensors to measure a client's personal hydration, moisture and pH levels, Face Haus estheticians perform customized facials, while sending data to product manufacturer Atolla, which delivers a personalized serum to the client's front door.
by Stacey Soble
The Miracle Worker: How One Salon Owner Built a Hair Extension Empire
In the posh River North neighborhood of Chicago, salon owner Ursula Sienko sat down with MODERN SALON to showcase her unique approach to her thriving extension business.
SALON TOUR: D Anthony Salon, Nyack, NY
Take a tour of the D Anthony Salon in Nyack, NY and see it through the eyes of owner D Anthony.
Soothe Rolls Out CBD Massage in SoCal
CBD massage is a luxurious, non-psychoactive, stress-relieving experience with anti-inflammatory benefits, now available in Los Angeles, Orange County, Inland Empire, Palm Springs and San Diego but set to expand.
Your Clients Crave Uniqueness and are Willing to Pay for It
A new study from the UBC Sauder School of Business proves today's consumers want products and services that are customized to them, which may make you rethink some of your marketing messages.
by Stacey Soble
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
by Anne Moratto
Beauty Therapists Transform Clients in So Many Ways
With National Mental Illness Awareness Week (October 6-12) upon us, we are thinking about the many ways that licensed beauty pros extend empathy, energy, and healing touch.
by Anne Moratto
Show Me the Money: How to Be Transparent with Your Pricing
Would you dare to post your service prices on your hair photos for your followers to see? Gina Bianca breaks it down—and has nothing to hide.
by Jamie Newman
Why Your Clients are Losing Their Hair
Before you and your client develop a plan of action for their thinning hair, you first need to pinpoint the root cause.
New Hope For Thinning Hair Clients
When wigs and other hair loss solutions aren't a good fit...what are the options?
Sponsored by Hairdreams
9 Reasons Top Colorists Are Over The Moon For INOA Ammonia-Free Color
Here are nine reasons why the world’s most discerning color pros have embraced INOA for their businesses and for their clients.
Sponsored by L'Oréal Professionnel