The Constant
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
by Stacey Soble
6 Ideas for Making Holidays in the Salon a Merry Success
It's never too early to start planning for a busy, profitable holiday season. Follow these strategies for moving into a wonderful 2020.
October 25, 2019
3 min to read
While the holiday season is traditionally a big one for salons, there are ways that owners can ensure 2019 is the best season yet. Eufora Brand Manager, Doug Smith, has put together six component every salon owner should put into place to create a dream holiday campaign.
A festive salon space:
Space plan first: Holiday spotlight areas should be identified, and a basic planogram created, before the decorating party gets started. Strategically placed décor – tasteful displays, holiday graphics, beverage stations and scents of the season – are all essential to a warm and welcoming space that invites exploration.
Avoid clutter: Decorations don’t guarantee revenue. If too overdone, guests may feel overwhelmed. The golden rule for retail is 80% giftables, 20% décor.
Great giftables:
A well-appointed selection of giftables is fun to explore and invites guests to stay and shop. Testers are a must, clever signage should spark a need or want and grab-and-go options are great for those who are gift wrap challenged.
No salon holiday setup is complete without the ever-popular stocking stuffer section. Stocking stuffers are the NUMBER ONE impulse item so be sure to stock up.
A seasonal service:
A Eufora Scensory Salon Ritual will provide a break from the frantic holiday pace. Essential oils diffusing, paired with candles strategically placed in the salon, will not only create an instant attitude adjustment for guests, they are also great gift inspiration.
With so many after work gatherings on the calendar, this is your opportunity to become a girl’s BFF when you offer a killer express updo, transforming her from business beauty to glam queen in under 30 minutes.
A strategic social campaign:
Customize a consistent theme that fits your salon culture, then create a full schedule of posts to carry through the season.
Provide useable information such as clever gift ideas and holiday hair styling tips.
Don’t forget to encourage in-salon guest selfies, then share all that great holiday hair. A fabulous social testimonial is priceless.
A kick-off to the season:
Once the first four items are checked off, you’re ready to host your own holiday gathering. Make sure salon team members mix and mingle with guests to share seasonal styling expertise and encourage shopping exploration.
Nothing sparks holiday hair bookings better than having your salon team party-ready themselves… wearing their own best work and ready to decorate the salon with a few models to spark guest conversation.
A little personalization:
Even when the salon is busiest, it is critical to remember that every touchpoint creates a memory and each should be magical.
A handwritten holiday greeting card, a little pampering or a chance to create their own essential oil blend are all things that leave a lasting impression.
Topics:salon decor/designsalon businesssalon retailEuforacareer advicecareer developmentholidaysSalon ManagementSalon Services
Originally posted on Modern Salon
Subscribe to Our Newsletter
More Salon Management
The Most Wonderful Time in Salons and Spas
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
by Stacey Soble
Leading with Empathy, Humility and a Mastery of Systems
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
by Stacey Soble
Pagoda Brings AI-Powered Operations to Skinovatio Medical Spa Locations
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
by Staff
How Women are Rewriting the Rules of Grey Hair
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
by Stacey Soble
Warm Leadership and Analytical Precision
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
by Stacey Soble
Trotting the Globe, Forging Connections, Fostering Artistic Creativity
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
by Stacey Soble
Client Retention Guidebook
Everything you need to know about client retention as a salon owner.
Success Grown from Within
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
by Stacey Soble
How Salon Leaders Can Process the Pain and Lead Forward When a Team Members Leaves Unethically
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
How AI Is Closing Revenue Gaps for Salons and Spas
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
The Premium Talent Magnet: The Modern Salon Playbook for Attracting Six-Figure Stylists
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Five Revenue Leaks Hiding in Your Salon
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
The Heartbeat of Zandi K's Success
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
by Stacey Soble
Rethinking Retail in the Era of E-Commerce
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
by Stacey Soble
The Harper Ellis Hair Co. Certification Program Teaches Stylists a Smarter, Safer Way to Install Extensions
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
by Staff
The Micro-Salon Blueprint: How Kat Scott Quadrupled Income by Maximizing Her Suite
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
by Staff