4 Last-Minute Ideas to Promote Mother's Day Deals
As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.
Profit-Driving Strategies for Spring and Summer
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.
The Sustainable Future of Beauty: Cosmoprof North America and Fashion Institute of Technology Host Panel Discussion with Industry Experts
CPNA partnered with FIT's Cosmetics and Fragrance Marketing and Management Master's Degree program to host a panel discussion on the topic of sustainability in beauty packaging.
by Anne Moratto
Eufora Hires Director of International Sales to Further Expand Global Reach
Mary Kennebeck joins Eufora International with over three decades of beauty industry experience.
Inventing the Future of Retailing
Retail trends expert Cate Trotter spotlights the disruptions in retail trends, and offers suggestions for connecting your clients with your retail products.
by Stacey Soble
5 Reasons Clients Won't Buy from your Salon
Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.
Buying Online Versus Buying in Person
In this month's blog, Minerva's Jeff Grissler explores the client experience of purchasing an item in-store, versus online, and why salons still have the local advantage.
How Gary Harlan Brought in More Than $600K in Individual Service and Retail Sales in 2018
Gary Harlan has mastered the art of catering to the well-heeled clientele in Naples, Florida--and the service and retail sales he racks up prove it.
by Stacey Soble
Harry Wood Shows Stylists How He Brings in $60K in Retail Sales
As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
by Stacey Soble
Stylist and Owner Jyl Craven Discusses the Game Plan that Helped Her Reach More than $550,000 in Sales
With a combination of inspiration, personal development, a strategic plan and pure grit, Jyl Craven pushed herself to top $500,000 in salon sales--in 2018 she hit $550,000.
by Stacey Soble
Beauty Pulse Weighs the Salon Mood About Retail Sales
SALON TODAY's latest Beauty Pulse Survey invites salon owners to express their thoughts about retail in light of growing online competition.
by Stacey Soble
One Owner Rethinks Retail and Boosts Profitability
After years of struggling to achieve profitability in a large salon, Elisha Smith buys a boutique salon and shifts her focus to retail.
See Who Is Winning at Retail: American Customer Satisfaction Index Report
As customer service slips, six retail categories lose in customer satisfaction, along with consumer shipping.
by Anne Moratto
Stylist Jamie Cress Shares Her Strategies for Driving Retail Sales
More than 50 percent of Jamie Cress's guests consistently purchase retail. In reviewing her retailing strategies, Cress shared an interesting tip for getting guests to share what they use at home, then she helps them edit their collection and supplement it.
by Stacey Soble
What You Need to Know about CBD Oils
Hemp prohibition has ended, opening up a floodgate of health and wealth opportunities in CBD oils. Tamara Jercha explores the historical use of hemp and details the wellness properties of CBD oils.
ColorProof Hosts a Beach Cleanup to Celebrate One Year of Incorporating Ocean Plastics as Part of its Packaging
To celebrate one year of incorporating ocean-plastics as part of its packaging, ColorProof Color Care Authority hosted a beach cleanup to remove waste that could potentially enter our oceans. Headquartered in Southern California, the ColorProof team set off to their local shoreline equipped with garbage bags and trash pickers. In just a few hours, the team picked up more than 150 pounds of trash.
Changing the Language of Retail
Selling retail doesn't come naturally, but SalonInteractive's Jim Bower offers some tips for making it easier.
by Jamie Newman