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Preserving the Professionalism of Beauty
With SalonInteractiver, retail is back in the hands of the salon professional and the entire industry benefits.
Moroccanoil Tackles Sustainability With Packaging Competition
Moroccanoil held a competition to tap into the creative minds of the next generation of students at the Parsons School of Design, tasking them to help make some changes in their packaging with the environment as the main concern. The winners and their designs, all with sustainability front and center, were announced this past month.
The Financials of Retail
When accountants study an e-commerce system like SalonInteractive, they calculate the savings that go deeper than owners realize. Kopsa Otte's April McDaniel lists the benefits.
by Stacey Soble
Keeping Retail Sales in the Professional Beauty Industry
The past decade has been a wild ride for professional beauty brands as big box stores, e-commerce, and drug and grocery stores have joined the mix. But now, SalonInteractive is re-routing professional products back to salons and beauty professionals.
Lux Salon's Co-op Pop-Up Experiment
Lux Salon experiments with giving employees ownership over retail, which boosts sales while developing important leadership skills.
by Stacey Soble
How to Shop for Merchandising Inspiration
By studying the way successful retailers merchandise, salons can automatically increase their in-salon retail sales.
by Stacey Soble
Research Proves December is Biggest Sales Month for Salons
According to research from Phorest Salon Software, retail sales drive the December boost for salons, bringing 107% more revenue than the rest of the year.
Shortcuts Online Gift Cards Boosts Revenue for Salons and Spas
With shoppers looking to gift experiences rather than consumables this holiday, now is the time for salons to ready their online gift card capabilities and Shortcuts is ready to help.
by Stacey Soble
2020 SALON TODAY 200: Retail and Merchandising
On the 6th day of the SALON TODAY 200, we reveal the 2020 honorees in the category of Retail and Merchandising. These salons know it takes the pull of the entire team to close the sale, but when they do it drives growth and profitability.
by Stacey Soble
6 Tips to Prepare for Black Friday
Black Friday and Small Business Saturday kick off the holiday shopping frenzy, and salons who are prepared can reap big retail sales. Shortcuts' Founder Jo Burgess offers these six helpful tips.
How to Beat Amazon at the Retail Game
Eurisko's Leon Alexander points out the benefits salons and stylists have when it comes to retail sales, and shows them how to stay strong in an ever increasing e-commerce world.
A Tale of Three Hair Loss Clients
When clients notice they are losing their hair, they'll frequently turn to their stylists for advice. Here three stylists and their clients share their experiences with a new scalp serum.
Five Reasons to Private Label and Future-Proof Your Salon Retail Business
With the confusing sea of hair products available today, putting your own brand on the bottle or tube can be a smart business move. Private label comes with its own set of challenges, of course, but a company called Naturich Labs Inc. believes it has solutions!
Sponsored by Naturich
How 2 Pros Found a Certified Organic Product Solution
While organic products have been available for hair and skin for years, recent technology has helped develop green products that also perform at a high level and smell great. Two beauty pros discuss how Intelligent Nutrients is helping them serve all their clients needs while sustaining the planet.
Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
by Anne Moratto
4 Last-Minute Ideas to Promote Mother's Day Deals
As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.
Profit-Driving Strategies for Spring and Summer
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.