Salon Management

Strong Relationship & Retail Results: Why Erik of Norway Salon + Spa Added REDAVID to Its Family

When Erik of Norway co-owner Shani Wiggins first heard her CosmoProf rep say he wanted to introduce the salon to REDAVID Salon Products, an exclusive line that was part of the distributor’s new boutique approach, she was skeptical. Two years and delighted guests and inspired team members later, she’s a REDAVID believer and advocate. She’s happy to share the salon’s success story with peers, and grateful to the REDAVID family for their passion, partnership and ongoing, hands-on support.

Sponsored by Redavid

What You Need to Know to Select Better CBD Products

Whether you're looking to purchase a CBD product to help you deal with the stress of 2020, or you're selecting products to retail in the salon, educate yourself so you know what to look for and how different delivery methods yield different results.

How to Ramp Up Your Holiday Sales and Make Up for 2020 Losses

At the first Friday Forum for the Data-Driven Salon Experience, Eufora's John Cutrone shared a wealth of data regarding holiday sales. It was so popular, we asked him to write a blog on the topic. Read up and ramp up your holiday sales, putting that 13th month of sales to good use.

Gift Card Sales Help Salons Stay Afloat

According to the most recent research from Kline PRO USA, gift card sales soared during the mandatory salon shutdown period, as clients offered hope and a lifeline to their favorite beauty professionals.

Holiday Shopping Will Be Earlier Than Ever So Start Offering Holiday Sales in Your Salon NOW

We all need something to look forward to and to help us feel better during the weirdest year ever.

Henkel Beauty Care Hair Professional Brands Launch Affiliate Program

Henkel North America’s Beauty Care Hair Professional brands have teamed up with a service provider and launched a comprehensive initiative to showcase their dedicated support to the hairstylist community with an e-commerce affiliate program

Service to Retail Revenue Pivot for Spas and Salons

Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns for public safety. Now is your time to pivot and lean into retail to get much-needed income. Find out how.

Service To Revenue Pivot for Spas and Salons

Service revenue has been deeply impacted by COVID-19, with a reduced number of consumers, the need for social distancing, and concerns over public safety. Now is the time to pivot and lean into retail to get much-needed income, but how?

This Stylist is Bringing Affiliate Marketing to Pro Beauty

When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.

CBD Can Provide Hairdressers and Clients Sweet Relief

Aches, pain, or just need to unwind? CBD can help. Lindsay Solomon created HempBeauty CBD-infused products with this in mind.

SALON TOUR: D Anthony Salon, Nyack, NY

Take a tour of the D Anthony Salon in Nyack, NY and see it through the eyes of owner D Anthony.

Creating a Roadmap to Success

Driving retail sales in your salon comes down to the conversation you're having with the client while she's in your chair. Beauty Solutions' Wes Brown shows you how to create a roadmap for each client, improving the chances she'll buy the recommended products.

Social Media Superstar @Arod23pr Shares Tips For Success

Reportedly the most followed barber on social media, @arod23pr has found his niche by combining art with entertainment. Here he shares his tips on building a successful career - great tips for everyone in any beauty community.

How to Spin A Retail Story

The better a salon is able to communicate its retail stories, the higher retail sales it'll enjoy. Carmen DePasquale, founder and CEO of Ecru New York shows salons how it's done.

How to Retail without Ever 'Selling' Anything

Getting retail product into a client's hands encourages her to experience it, which can ultimately lead to a purchase.

The Financials of Retail

When accountants examine a retail e-commerce system like SalonInteractive, they calculate savings that go deeper than many salon owners realize.

How Stylists Can Sample to Capture a Future Sale

Three proven tactics on how to follow up on a sampling campaign and all are guaranteed to bounce your revenue forward and ensure you capture future sales dollars.