MENU
SEARCHAs our 15th annual SALON TODAY 200 issue goes to press, we thought we'd give you a sneak peek at this year's cover.
As we shipped off our 15th annual SALON TODAY 200 issue to the printer just before the holidays, I thought we'd tease you a bit by sharing the cover with you.
For many years we featured a lovely model on our ST200 cover—choosing one we thought embodied a strong, confident owner. But four years ago, we decided to make the ST200 honorees our cover stars, featuring owners from four different salons on each cover.
While most owners choose to send in shots of their entire team—and we love that they do, since they happily grace the rest of the pages in this issue—fewer take the extra step of getting a professional portrait shot of themselves. While we strive to select owners representing different salon sizes and geographic regions, our biggest cover consideration is the quality of the portrait of the owners and how it fits with our other selections on the page.
Let me introduce you to the owners on this year's cover:
The founders of the Grand Salon concept, Charles and Debra Penzone own the Charles Penzone Salons and Spas, with six locations based in Columbus, Ohio. This year, they captured ST200 honors in Marketing, Education, Customer Service, Philanthropy, Recruitment and Training and Technology.
James Amato and Terry McKee prove that growth is still possible, even after 30 years in business. The owners of Nuovo Salon and Spa in Sarasota, Florida, take home an ST200 honor in Growth this year.
Hailing from Canada, Eveline Charles is driven by words from her favorite poem, "Think big and your deeds will grow." She's proven her point, as she's built her business from a one-woman operation into a multi-million dollar corporation with nine salons and spas and an academy, headquartered in Edmonton, Alberta. This year, the salon captures an ST200 honor in customer service.
Always armed with a fresh idea that she's willing to share, Inez Gray owns Habitude Salons and Spas with two salons and an academy in Seattle, Washington. This year, the salon captures ST200 honors in Retail and Merchandising, Compensation and Benefits, and Technology.
To meet all our ST200 honors, look for the digital edition of 15th annual issue, out this week.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
