5 Life Lessons from Jerry Gordon
It isn’t often a single owner of one small salon can influence the entire beauty industry with his actions. But Jerry Gordon, owner of J. Gordon Designs in Chicago, was a powerful voice for decades who made a big impact with his ideas, his ...
Karen Gordon's Moving Social Media Tribute to her Husband Jerry Gordon
When Jerry Gordon, who owned of J. Gordon Designs in Chicago, Illinois, with his wife Karen, passed away suddenly this past November, Karen was overwhelmed by the huge response she received from the beauty industry after posting the news on ...
Open for Business
Karie Bennett, owner of Atelier Salon and Atelier Studio near San Jose, California, is no stranger to opening salons. She has built out new locations three times as a salon owner.But when it came to opening a third location, everything was ...
A Window Into the Consumer Mind
Leon Alexander is on a mission.In fact, Alexander, who holds a Ph.D. in behavioral psychology and is the founder and president of the salon design company Eurisko, is striving to elevate the thinking of the professional salon industry on how to ...
by Stacey Soble
SALON TODAY RECOMMENDS: 5 Steps for Building A Salon Culture Where Stylists Thrive
What does your salon culture say about you and your team? Essentially, a salon culture is its values put into action. A strong, positive culture creates a salon environment that enables stylists to grow and feel enriched in their careers, ...
Sponsored by Aveda Means Business
Personal Compass: Umbrella Salon
Located in Silicon Valley, Umbrella Salon caters to an upscale class of young professionals with an industrial design punctuated with statement art pieces. Kien Hoang, his brother, Khiem Hoang, and Michelle Givens co-founded the salon in 2000, ...
by Stacey Soble
Instant Access for Clients with Shortcuts mySALONapp
Branded client apps are no longer just for the large-scale salons, thanks to the new mySALONapp just released by Shortcuts Software.Salons of all sizes using Shortcuts can now run their own customizable mobile apps, available for their clients ...
by Stacey Soble
The Relentless Rise of Instagram: Predictions for 2016
Our industry’s love affair with Instagram is far from exclusive. We are not the only ones to embrace its power to communicate and engage, or exploit its flawless perfection for showcasing our genius. During 2015, the beauty ...
The Big Switch Comes to Instagram
The beauty industry’s favorite social network, Instagram, has answered every salon owner’s prayers by unveiling its newly launched account-switching feature, reports digital expert Valorie Reavis of Linkup Marketing.Following months ...
Exploring Intimacy at Serious Business 2016
Despite the fact that vibrant Mardi Gras parades were going on all around them, nearly 2,000 salon owners, managers and stylists gathered in the historic Saenger Theater January 31-February 1 in New Orleans for Serious Business 2016.The ...
by Stacey Soble
The Future of Luxury
Daniel Kaner, one of the founders and a co-president of Oribe, recently attended a graduation ceremony for the Cosmetics and Fragrance Marketing and Management master’s program at the Fashion Institute of Technology. As part of the ...
by Stacey Soble
Communicating in Times of Crisis
Crises happen. We try not to run with scissors, we dot the i’s, we cross the t’s, we are careful about what’s in the background when we take our selfies — but when we’re least expecting it, crises can happen.When a ...
by Zane Hagy
Destination Luxury: Targeting the Luxury Client
The word luxury conjures up lots of images—a gleaming Rolls Royce parked in front of an opulent mansion; champagne frothing over an expensive crystal glass; and fine leather handbags stitched by hand.Luxury can also be applied to ...
Personal Compass: Amanda Hair
One might say Amanda Hair’s last name foretold her destiny.As early as high school, the entrepreneurial-minded Hair worked in retail, becoming a store manager before she could legally buy a beer. But as a client at the Bob Steele Salon in ...
9 Marketing Ideas for Valentine's Day
Show your clients some extra love this Valentine's Day with these marketing ideas designed to attract new clients and encourage existing ones to rebook:Repurpose Remaining Christmas Stock: If you have leftover stocking stuffers from ...
by Stacey Soble
Salon Geeks Consulting Firm Unveils New Sinfully Blonde Business Plan for Salon Growth
Salon Geeks consulting firm specializes in growing salon businesses by exploring series of questions and assessments to develop a SIN (Salon Intelligence Number) profile. Now, they unveil a new Sinfully Blonde business plan, a monthly offering ...
Save the Date: "Employment Issues for Salon and Spa Owners and Managers" Workshop, March 14, 2016
In light of increased enforcement of wage and hour rules by The Department of Labor, resulting in salon shut-downs across Connecticut, the law office of Wiggin and Dana will host a workshop to address employment issues unique to the salon and ...