MENU
SEARCHDaniel Kaner, one of the founders and a co-president of Oribe, recently attended a graduation ceremony for the Cosmetics and Fragrance Marketing and Management master’s program at the Fashion Institute of Technology. As part of the ...
A luxurious moment from Luxury Brand Partner's Front Row, which united a like-minded family of salon owners and stylists who focus on luxury clients.
Daniel Kaner, one of the founders and a co-president of Oribe, recently attended a graduation ceremony for the Cosmetics and Fragrance Marketing and Management master’s program at the Fashion Institute of Technology. As part of the ceremony, the students presented results from a research study, in which they partnered with The Boston Consulting Group, predicting what the luxury market segment will look like in 2030.
“The results of the study define a new mindset for the luxury consumer, and that mindset bodes well for the professional beauty industry,” Kaner says. “While the future luxury consumer will continue to value quality, craftsmanship and heritage, the study also found three universal values that all consumers share regardless of their generation or geography. Those values are family, time and health.”
With these values in mind, the graduate students proposed three new strategies for speaking to the luxury consumers of tomorrow. Let’s take a look at these strategies and how they play out in the salon context:
Appeal to the consumer’s desire for intimacy and build more meaningful one-on-one relationships with your customers. “A one-on-one relationship is inherent between a beauty service provider and a consumer,” says Reuben Carranza, president of R+Co and V76. “There are few consumer experiences more intimate than washing and cutting someone’s hair or giving them a manicure or facial. Consumers spend, on average, four seconds in front of a shelf or a few minutes with a sales clerk at a beauty counter, but they spend a minimum of 30 minutes with their stylists, nail technicians or estheticians, and that interaction is personal and builds meaningful and deeper relationships over time.”
Maximize a consumer’s limited time by providing solutions that bring value and convenience. Ninety-two percent of the study’s respondents valued time to oneself as a high priority. “To the busy executive, parent or any other time-conscious person, an hour at the salon may be the only personal time they experience in a month,” says Tom Seeberger, Luxury Brand Partners’s dean of the school. “Technology is helping to make beauty experiences more valuable and convenient; extremely customer-centric. This allows the bulk of the client’s time to be spent enjoying customized experiences perfectly designed to appeal to unique preferences.”
Shift business priorities to ensure that your brand leaves an impactful legacy for the future. When the study asked participants, what kept them up at night, 97% said their health and well-being were most important. “The escape of a salon experience addresses some of the future consumer’s desires to focus on well-being and health,” says Tev Finger, CEO and president of LBP. “Service providers who continually focus on the wellness benefits derived from beauty services and products will cement long-lasting relationships with loyal clientele.”
"Working with leading salons around the world to deliver on the wants, needs and desires of the beauty-conscious client is a key focus for Luxury Brand Partners, and we are extremely excited to partner with Salon Today on this very special issue that addresses the future of luxury in service and retail,” says Dan Langer, LBP’s chief marketing officer. "The meaning of luxury is so shaped by one’s personal perspective. If you live in a big city, your luxury might be space; if you are extremely busy, it might be time; if you are a new parent, sleep might be a luxury. When you marry a client’s personal needs with the highest levels of service, it can transition the hour (or two) that one spends in the salon from a simple visit to a meaningful and exceptional experience.”
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
