MENU
SEARCHDaniel Kaner, one of the founders and a co-president of Oribe, recently attended a graduation ceremony for the Cosmetics and Fragrance Marketing and Management master’s program at the Fashion Institute of Technology. As part of the ...
A luxurious moment from Luxury Brand Partner's Front Row, which united a like-minded family of salon owners and stylists who focus on luxury clients.
Daniel Kaner, one of the founders and a co-president of Oribe, recently attended a graduation ceremony for the Cosmetics and Fragrance Marketing and Management master’s program at the Fashion Institute of Technology. As part of the ceremony, the students presented results from a research study, in which they partnered with The Boston Consulting Group, predicting what the luxury market segment will look like in 2030.
“The results of the study define a new mindset for the luxury consumer, and that mindset bodes well for the professional beauty industry,” Kaner says. “While the future luxury consumer will continue to value quality, craftsmanship and heritage, the study also found three universal values that all consumers share regardless of their generation or geography. Those values are family, time and health.”
With these values in mind, the graduate students proposed three new strategies for speaking to the luxury consumers of tomorrow. Let’s take a look at these strategies and how they play out in the salon context:
Appeal to the consumer’s desire for intimacy and build more meaningful one-on-one relationships with your customers. “A one-on-one relationship is inherent between a beauty service provider and a consumer,” says Reuben Carranza, president of R+Co and V76. “There are few consumer experiences more intimate than washing and cutting someone’s hair or giving them a manicure or facial. Consumers spend, on average, four seconds in front of a shelf or a few minutes with a sales clerk at a beauty counter, but they spend a minimum of 30 minutes with their stylists, nail technicians or estheticians, and that interaction is personal and builds meaningful and deeper relationships over time.”
Maximize a consumer’s limited time by providing solutions that bring value and convenience. Ninety-two percent of the study’s respondents valued time to oneself as a high priority. “To the busy executive, parent or any other time-conscious person, an hour at the salon may be the only personal time they experience in a month,” says Tom Seeberger, Luxury Brand Partners’s dean of the school. “Technology is helping to make beauty experiences more valuable and convenient; extremely customer-centric. This allows the bulk of the client’s time to be spent enjoying customized experiences perfectly designed to appeal to unique preferences.”
Shift business priorities to ensure that your brand leaves an impactful legacy for the future. When the study asked participants, what kept them up at night, 97% said their health and well-being were most important. “The escape of a salon experience addresses some of the future consumer’s desires to focus on well-being and health,” says Tev Finger, CEO and president of LBP. “Service providers who continually focus on the wellness benefits derived from beauty services and products will cement long-lasting relationships with loyal clientele.”
"Working with leading salons around the world to deliver on the wants, needs and desires of the beauty-conscious client is a key focus for Luxury Brand Partners, and we are extremely excited to partner with Salon Today on this very special issue that addresses the future of luxury in service and retail,” says Dan Langer, LBP’s chief marketing officer. "The meaning of luxury is so shaped by one’s personal perspective. If you live in a big city, your luxury might be space; if you are extremely busy, it might be time; if you are a new parent, sleep might be a luxury. When you marry a client’s personal needs with the highest levels of service, it can transition the hour (or two) that one spends in the salon from a simple visit to a meaningful and exceptional experience.”
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
