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SEARCHWhat professional, outside of your own staff, has done the most to drive your business? Salon owners from all over the country answer.
“What professional, outside of your own staff, has done the most to drive your business?”
Besides the online seminars I have attended on business practices, I
would have to say the woman who helps me with my local advertising has
been the most valuable outside resource. She makes sure that I am
targeting the right audience.
Lynn Hammond
Harbor Hair Design
Kingston, Washington
A salon coach—they see both sides of the business and put that
perspective in a presentation that makes you see what is best for the
business. We love it, and absorb it. All salons, if they want to be
successful, need a salon coach. They stand on the sidelines and give
the best direction. Go team!
Connie Lopez
Urban Salon
College Station, Texas
To succeed, we all need another set of eyes and good advice. Our salon
and spa looks for guidance from networking with other salons that have
earned the reputation of being successful. I am a member of
Intercoiffure, which consists of many owners who have walked the walk,
so I call on them for advice and I share my advice with them as well.
Angela Guido
Daryl Christopher Wellness Salon And Day Spa
Wayland, MA
My two favorite outside sources for salon advice are Strategies and
Kopsa-Otte, CPA and Advisor Services. I have been using Strategies
services for several years and their trainings have really helped set
me up for success. I have had growth and profit every year since
opening 10 years ago. It has been a huge benefit for me to know where
my finances are and Strategies has helped me understand the good, bad
and ugly of salon finance, leadership and management. I also have
greatly benefited from the services of Kopsa-Otte to take the burden of
‘doing it all’ off my shoulders.
Sam Johnston
Abq Hair Studio
Albuquerque, New Mexico
I am confident that I’ve been able to maintain my salon only because of the coaching I received from Julie Shepperly of Milady.
I have an easy way to stay aware of my numbers through spreadsheets and
a system in place to coach and monitor my team on their numbers. It
keeps everything objective and not subjective! I’ll admit my cash flow
is very tight, but if I didn’t have the awareness I would be far worse
than I am now. The good thing is my numbers are showing improvement
since the beginning of the year.
Mitch Eubanks
The Mitchell Wade Salon
Oviedo, Florida
My salon coaching experience has been through the program Strictly
Business. The partnership and way of life have given my salon the
culture necessary to have bottom line growth through this recession.
Suzie Bond
Perfect 5th
Mooresville, North Carolina
Our business has benefited more from the professionals on our staff than outside professionals.
Daired Ogle
Daireds Salon / Spa Pangea
Arlington, Texas
As your salon finishes out this year, it’s time to start making plans for the next year. This month, we ask, “What’s your biggest goal for 2010 and how do you plan to accomplish it?” E-mail your ideas to Alison Shipley at ashipley@vancepublishing.com, and your voice may appear in the January/February issue of SALON TODAY.
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
The company's Concealed Bead Method is raising the bar for what professional extension education can deliver.
Scott maximized her micro-salon by transitioning from stylist to strategic owner, focusing on recruiting and station-sharing. By prioritizing her ownership role over behind-the-chair work, she grew her team to six stylists within the two-chair, 150-square-foot space before eventually moving to a larger facility.
The former CFO of Perdue Farms and owner of Hardy Seafood, Terry Owens delivers a wealth of wisdom and strategies for entrepreneurs in his new book, "Business is Simple."
After scaling her single-location salon business, SALON TODAY 200 Honoree Amy Pal recently sold her six-location Whip Salon for seven figures. Using the six Ps for maximizing a business's value, she's ready to help her peers do the same.
Buried inside the One Big Beautiful Bill Act are federal solar tax credit changes that deserve your attention now. Two of the credits that matter most to commercial property owners, the Investment Tax Credit and the Production Tax Credit, are still available, but only if you move fast. A third, the Commercial Building Energy Efficiency Deduction, has a hard termination date that is closer than most people realize.
Up to 40% of hair stylists ghost the salon interview stage, leaving owners trapped playing endless phone tag with uncommitted applicants. This data-driven report breaks down why traditional job boards create recruitment friction and reveals the modern messaging strategies high-growth salons use to get pre-qualified talent to actually show up. Learn how to transition from cold calling to high-conversion conversations that protect your time and fill your chairs.
Sponsored by Beautista
Spit fests, hostile threats, and even an overachieving matchmaker--SALON TODAY readers share their craziest client tales and how their team handled these tough situations with professionalism and grace.
Keeping your appointment book full when clients are in vacation mode takes more than a good Instagram post. It takes a plan. The 2026 Summer Marketing Calendar from Meevo gives salon, spa & med spa owners a month-by-month roadmap with sharp themes, key opportunity dates, and campaign ideas specifically designed for the beauty & wellness industry. Here’s to your summer season working as hard as you do!
Sponsored by Millennium Systems International
AI is transforming the beauty and wellness industry, and the future is about empowering people, not replacing them. Discover how Phorest AI helps salons, spas, and med spas across North America respond faster, personalize every visit, and keep human connection at the heart of the client experience.
Sponsored by Phorest
Owner Michaella Blissett-Williams credits her General Manager Gloria Hortua with [salon] 718's year-over-year, double-digit growth and says she's been able to scale the company to eight locations because she can rely on Hortua to manage daily operations.
Shine Time: Aluram’s High Shine Line Delivers Moisture and Shine with Clean Ingredients
Sponsored by Aluram
Elyse Rogers is an uplifting presence at The Headroom who makes the team feel heard even in stressful situations. Owner Danielle Cherewyk sings her praises in this installment of Meet the Manager.
Despite a slight and predictable decline in client traffic for Q1, resilient pricing power is driving year-over-year revenue growth in salons. The KIM Report's Alain Audet reviews the data and what it's telling us about the state of professional beauty.
Same-store revenue grew just 2% for the second straight year—and new guest visits declined across every segment of the industry. The 2026 Benchmark Report reveals where growth is actually happening, which verticals are pulling ahead, and what the data says about where your business stands right now.
Sponsored by Zenoti
Hair restoration is entering a new era driven by regenerative science. This paper explores how Exosome technology is transforming treatment outcomes by targeting hair loss at a cellular level. Discover why EXOGROW is leading this shift.
Sponsored by Dermapenworld
A salon brand is much more than a logo. In this thought-provoking blog, Leon Alexander, Ph.D., walks you through the difference. SALON TODAY suggests sharing this article with your team and leading a discussion at your next huddle, asking the team to define your business's brand.
