MENU
SEARCHIn Suffren, New York, local businesses gathered together for a pink cause, and generated some positively pink ink. Mystic Images, a salon owned by Gina Bertolino, partnered with the Rockland County Cancer Institute to present the "The Mystic ...
In Suffren, New York, local businesses gathered together for a pink cause, and generated some positively pink ink. Mystic Images, a salon owned by Gina Bertolino, partnered with the Rockland County Cancer Institute to present the "The Mystic Makeover Fashion Show for Breast Cancer Awareness" in early October.
Held outside the salon during one of the town's street fairs, the show had three goals: to provide makeovers for local women with an emphasis on breast cancer survivors and their families; to showcase the Institute during National Breast Cancer Awareness Month; and to co-market area merchants and the Chamber of Commerce to create a well-rounded, locally enriching event. Local businesses High Style, Victoria's Bridal and Crumbs Bakery contributed their time and talents to make the event a success.
Anyone who wore pink to the event was automatically entered to win their own salon makeovers, and attendees were invited to purchase pink ribbons the day of the show to wear throughout October. The salon also sold raffle tickets for a gift basket of beauty products and the bakery donated a portion of each dessert sale through the month of October to the cause.
The event was covered by the local media, including ezines The Ramapro Times and SuzySaid, as well as being featured in Avon's employee publication. (Avon R&D is located in Suffren.) Aury Licata, the president of the Suffren Chamber of Commerce, said the makeover fashion show set an exemplary standard for what commerce should be doing with the local community.
For more than two decades, Gino Bertolino and her team of professionals have cared for clients in all seasons of life—from weddings to births to disease. "For years, we've supported worthy causes," says Bertolino. "Our clients represent only a small fraction of women and a disease needeing more attention. And if this fashion show can further breast cancer support, awareness and a day of laughs to balance the tears, then we're going to do our part."
Catch a little footage of the fashion show.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
