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Loving Your Brand

Marketing & Advertising

Loving Your Brand

by Staff

Is it time to retire your brand or rekindle it? The experts at IM Marketing walk you through a brand refresh as well as the rebranding process, and help you know which one is right for your business.

Sustainability in the Salon: More Important Than Ever

Sustainability in the Salon: More Important Than Ever

by Staff

The demand for beauty products that are clean, ethically sourced and sustainable has not slowed during our current COVID-19 global crisis. If anything, the need to operate a sustainable business translates into being a more resilient business.