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Editorial

Our editorial team is composed of seasoned beauty and salon industry professionals and writers who are passionate about delivering the latest news, trends, and insights to our readers. Our collective expertise spans various aspects of the beauty world, from hair and makeup to salon business and wellness. With a commitment to excellence and a finger on the pulse of the industry, our editorial staff strives to provide accurate, timely, and engaging content that helps beauty professionals stay informed and inspired. Whether it's news, the latest beauty trends, or in-depth features, our team is dedicated to supporting the success and growth of the beauty community.

Staff wrote

Marketing Your Salon Effectively

by Staff

This salon marketing guide breaks down exactly how to get found online, fill your calendar, and keep clients coming back. From social posts to text campaigns, it's your cheat sheet for marketing that actually works.

Malibu C® Celebrates 40 Years of Innovation

by Staff

From a cracked walnut to a global wellness movement, Malibu C® has spent 40 years transforming hair care through the power of vitamin C. Discover how a single sachet of Crystal Gel sparked a revolution in salon detox treatments—removing hard water minerals, revealing vibrant color, and giving hair a second chance. As Malibu C® celebrates four decades of innovation, their legacy proves one thing: you're not aging—you're just oxidizing.

A woman meditating.

How You Can SNAP Out of Stress

by Staff

A Certified Mindful Self-Compassion Teacher from the University of California, San Diego, Julie Potiker created SNAP — evidence-based mindfulness practices that are easy to learn, remember, and use anywhere (even in the heat of the moment). Here’s how it works.

Protecting Your Clients From Viral Infections

by Staff

Clients come to you to feel their best—not leave with a viral souvenir. Warts and cold sores can spread fast in busy salons, but a few smart habits make all the difference. Let’s talk about what’s really lurking in your salon (and how to kick it to the curb).

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