Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

Stacey Soble wrote

Regan in front of the wall of client photos.

A Jewel Box Salon with a Bohemian Vibe

by Stacey Soble

Owner Reagan Baker creates a whimsical salon that blends old-world charm with modern flair in the heart of Soho. She takes delight in the fact that her clients often discover new aspects of her salon design during subsequent visits.

The Quintessential Leader

by Stacey Soble

It takes a lot of trust to leave a manager behind to run the ship while you relocate 1,500 miles away to open a new salon, but that's exactly what the owners of Zinke Hair Studio did. And, General Manager Nicole Ellerhorst didn't let them down. Meet this amazing manager.

Inspiring Through Action

by Stacey Soble

General Manager and CFO Hallie Spurlin leaned into leadership, even when it was uncomfortable, and now serves as a mentor, coach, and confidante to nearly 100 employees at Urban Betty. Find out why her emotional intelligence, paired with her operational brain, is the engine behind much of Urban Betty's continued success.

Manager Meagan Vellinga and Owner Lia Hakim of Hott Salons, Inc.

Bringing Calm to Chaos

by Stacey Soble

With a natural sense of hustle and a skill for structure and service, Manager Meagan Vellinga tackles daily operations, leadership and culture development, and marketing and brand coordination, so Owner Lia Hakim can strategically grow the business.

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