Close
Rosanne Ullman

Rosanne Ullman

Project Editor

Rosanne Ullman, Project Editor for Modern Salon Media, has been writing for the MODERN SALON family of publications for more than 30 years, contributing landmark articles ranging from a year-long historical series celebrating MODERN SALON's 75th anniversary to a comprehensive tribute to Vidal Sassoon, as well as directing several of Modern Salon Media's custom publishing projects. Rosanne holds a master's degree in journalism from the Medill School of Northwestern University.

Rosanne Ullman wrote

Salon Management

10 Technologies: Integrated Marketing

by Rosanne Ullman

Oh, the good old days of marketing when you dreamed up a campaign, called the local newspaper to place an ad and backed it up with a little salon signage. Today, that’s only a piece of the action—now you want to take that info and also e-mail it, text it, Tweet it, and Facebook it—and that’s just the beginning.

Salon Management

10 Technologies: QR Codes

by Rosanne Ullman

If you’re wondering about those bizarre two-dimensional barcode boxes you’re starting to see in magazines, they’re called QR (Quick Response) codes, and they can be your ticket to delivering information to the most tech-savvy of your clients.

Salon Management

10 Technologies: Collective Couponing

by Rosanne Ullman

Now that we’ve brought up the G word, let’s take a closer look at the collective couponing phenonmenon—is it a good strategy for salons or a bad strategy? While we acknowledge there are many players in this segment, Groupon still leads the pack. We invited two salons to debate the issue, and a third to weigh-in with an industry alternative.

Salon Management

10 Technologies: Hair Color Management

by Rosanne Ullman

Techonology is even finding its way into the color room. Recently, a team that supplies 60 percent of the color formulation for the paint and ink industry got to thinking: why can’t the same technology be applied to ensure error-free, waste-free hair color dispensing at the salon?

Load More