Karie Bennett

Contributor

Karie Z. Bennett cut her own bangs on her third birthday, wrote a book at the age of eight, and the rest is destined for her memoirs. She celebrated her 30th year as a hairstylist by launching a second career—as a writer, and a third as a salon business consultant. Currently working her way through The Writer’s Studio program at Stanford University, she is a freelance correspondent for Salon Today magazine. Her salons, Atelier Salon and Atelier Studio, in San Jose, California, have captured a number of industry awards, including the Global Salon Business Award, NAHA’s Master of Business Award, the SALON TODAY 200, and the STAMP award for creative marketing ideas.

Karie Bennett, stylist, writer and owner of Atelier SalonSpa and Atelier Studio in San Jose,...

How-To Holiday Party

by Karie Bennett

As part of the ongoing blog series, Owner's Forum, Karie Bennett, owner of San Jose's Atelier Salon Spa share her thoughts and plans on creating a holiday celebration for her staff:

Handling Salon Chores

by Karie Bennett

Dusting retail shelves, folding towels, sweeping the floor—all those thankless daily salon tasks that must be performed but ones that no one wants to do. In this installment of Owners' Forum a reader asks how we get these accomplished at Atelier. I share my story, then turn the tables and invite you to share your own suggestion.

Skincare Retail Sales

by Karie Bennett

Skincare retail sales can really boost your bottom line, but it’s area where many salons struggle—even those who excel at retail on the salon side. For this Owner’s Forum, I was prompted by a question I received by Don Weisse, who works in national salon development for Aveda. I decided to dig a little deeper into how consumers buy skincare products and exactly what can trigger a purchase. --Karie

Dealing with Disgruntled Staffers

by Karie Bennett

How do you deal with a disgruntled employee? Remember that your employees are the first customers you need to make happy. So once you find out what the issue is, think about how you would resolve the issue with a customer. Modify that resolution to work with your employee. Of course, there are certain situations that may require some tough love, or a difficult decision, but as a business owner, it's important to face the harder situations head on. they don't get better if you ignore them.

First-Time Philanthropist

by Karie Bennett

Partnering with a charity to host an event not only raises money for a good cause, it can generate some goodwill, welcome publicity and new clients for your business.

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Karie Bennett

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