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Crazy Color direct-dye hair color brand has tapped industry sales pro Joe Magnano as national sales manager. In this new role for the company, he will focus on growing Crazy Color’s distributor base in the United States and Canada. Magnano will also work with VNC Sales, the company’s manufacturer’s rep firm, to develop partnerships with new full-service and open-line distributors and to help current distributors build their Crazy Color business in this fast-growing category.

“Founded in 1977 in Great Britain, Crazy Color was the original direct-dye hair color company that is now very well-established around the world,” says Magnano. “I look forward to helping Crazy Color’s North American distributors, their salon consultants and their customers grow their businesses with this profitable, on-trend collection of the most innovative and easy-to-use, direct-dye colors available.”

Most recently, Magnano served as the national sales manager for Sparks Bright Hair Color, a Henkel brand. In this position, he introduced the brand into the beauty supply market, training and motivating a 30-person sales team of professional beauty reps, who opened 200 salon distributor accounts. He also created the go-to-market program that opened over 2,000 new doors within the first six months.

Prior to joining Sparks, he served as national sales director for Glimmer Body Art, as director of sales and marketing for Trilogix hair care and as regional sales manager for Nioxin (Coty). On the distribution side of the business, he worked for Sweis, Inc. as regional sales manager and for Cosmoprof Beauty, Los Angeles, as director of sales.

Magnano holds a Bachelor of Science degree from the University of Oregon in Eugene, OR. He is based in Glendale, CA.

About Crazy Color

Crazy Color was launched in 1977 in the middle of the punk rock explosion in Great Britain. In a time that anarchy and free expression ruled supreme, one hairstylist was growing tied of the same natural color palette. Renato Brunas was at the height of his hairdressing career and was set to push the boundaries of color even further when he developed a new range of direct-deposit, rainbow shades. Crazy Color was born. Over 40 years later, the range has expanded to 40 mixable, ammonia-free, vegan-friendly, cruelty-free conditioning hair colors in the iconic pink bottle, temporary spray-in color and care for color-treated hair. The ethos is the same—Crazy Color wants hairdressers and their clients to express themselves unapologetically, because hair color has no limits. Visit crazycolor.co.uk.

Originally posted on Modern Salon