The Professional Beauty Association (PBA) will be hosting the PBA Executive Summit taking place on Thursday, December 3 - Friday, December 4, 2015 in Scottsdale, Ariz. This two-day event is designed exclusively for upper-level management and will include a key focus on industry trends, networking opportunities and leadership development.
This year's theme, The Changing Consumer Experience, allows PBA members and non-members, to explore the technological and cultural intelligence of today's modern consumer. Attendees will learn how to properly communicate with their target markets through various outlets such as social media and learn other aspects of creating meaningful digital conversations.
"Building off the success from the 2014 Executive Summit, the Professional Beauty Association (PBA) is excited to host this industry leading event again this year. As the beauty industry's largest trade association, PBA is focused on providing opportunities for our industry leaders to not only learn from other experts but to also learn from each other," said PBA Executive Director, Steve Sleeper. "This year's theme of 'The Changing Consumer Experience' is a key topic for the beauty industry as we continue to learn how to communicate with our customers in the evolving digital and social mediums."
2015 Speakers and Topics:
Building Digital Relationships and Innovation
Speaker: Terry Jones, Founder and former President of Travelocity.com
E-commerce pioneer, Terry Jones, will provide the audience with the knowledge on how to effectively communicate with today's omni-channel customer and how to build an online-relationship.
Millennials Factor: Paradigm Quake Based on New Values from Tech-Savvy Youth
Speaker: Lauren DeLisa Coleman, Mobile Strategy Specialist
As a Gen X and Y expert, Lauren DeLisa Coleman, will share insight on how professional beauty merges with modern technology.
The Collapse of Distinction
Speaker: Scott McKain, Best-Selling Author, and Internationally-Known Customer Expert
Best-Selling Author, Scott McKain, will outline the specific steps organizations must take to truly create distinction in their company and establish superiority in a competitive marketplace.
A speaker panel discussion following the individual presentations will be moderated by PBA Chairman of the Board, and Group President: R+Co & V76 Luxury Brand Partners, Reuben Carranza.
For reprint and licensing requests for this article, Click here.
Originally posted on Modern Salon