Washington, DC
Luigi Parasmo and Javier I. Calvo
SALON STYLE: Modern, Upscale, Urban Sleek
SQUARE FOOTAGE: 2000
STYLING STATIONS: 14
EQUIPMENT: Takara Belmont, Maletti
FURNITURE: Takara Belmont, Knoll
TOTAL DESIGN INVESTMENT: $500,000
RETAIL LINE: Kerastase, Oribe, Moroccan Oil
COLOR LINE: Wella Koleston, Wella Color Touch
ARCHITECT: RM & Associates
PHOTOGRAPHY: Naiffer Romero Photography
DESCRIPTION: The Luigi Parasmo salon is located in one of Washington's most historic neighborhoods, Georgetown. With this in mind, the facility was designed to ensure an attractive, modern and comfortable feeling; an oasis from the busy world and also functional so that clients can be serviced smoothly and efficiently. Many of the elements of decor are reflections of the salon's roots from Italy and Spain. The reception and retail area utilizes a dramatic open design. Light strips under the retail shelves stay lit at night. Stainless steel stones cover the reception desk for a shiny, polished edgy feel and Barcelona sofas provide additional comfort for waiting guests.
"We wanted to offer more comfort to our guests and why not spoil them a little, by offering iPads besides the usual magazines, WiFi for faster connections and for those who need to work, and plenty of space for chemical services. The entire space was open. It was somewhat challenging to figure out where to position everything so that everyone has plenty of room and our guest didn't need to be moved. The entire look is flawless."- Luigi Parasmo
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