As part of Salon Today’s annual Technology issue, we tap industry leaders for insight into how new systems are changing the ways in which the business of beauty is conducted. With more and more people depending on mobile devices in their personal and professional lives, we asked the pros how smart phones and tablets are shaping either salon/spa management or the client experience.

Tev Finger on Mobile Devices in the Salon and Spa  “Smart phones and tablets can transform a salon experience in so many ways, from the simplest—providing in-chair entertainment while waiting for color to process, to complex—giving clients a visual before they commit to cut or color. These devices make it easy for client to book, shop the salon’s retail, and receive product prescriptions. (Oribe has a Prescription Pad app in the works).  Salon services are visual and mobile devices are increasingly visual. Salons get great advertising when clients capture a new look and share it with their digital community.”

--Tev  Finger, co-president, Oribe Hair Care

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