On the menu: Color Touch Glossing
Target client: Market it separately to color and non-color clients.
Innovations: Next Level of Beauty + Speed + Safety
Do the math*
Color Touch gives color-shy clients their first look at hair color, which can convert them to a hair color client, or it can build the ticket for regular color clients. If you charge $40-$75, your potential gross revenue increase could be:
â¢ $40/Color Touch
â¢ 20 clients/week
â¢ $800/week x 52 weeks = $41,600/year
The gentle, ammonia-
free Color Touch
Complex takes just 5-15
minutes to deliver beautiful,
depth and shine
for 4-6 weeks, gradually
washing out with no line
of demarcation. It can
be used alone, as an
enhancement to a hair
color service or as a highlights refresh between color
appointments. The shade palette offers a range of
rich, natural color featuring fashion-forward shades
for every result from gray blending to vibrant red.
It accommodates the colorist's preference with
application by either bowl and brush or bottle.
"Color Touch is a great way to show clients the benefits of color," says Aura Friedman, Wella Professionals Color Ambassador. "They will see incredibly beautiful, multi-dimensional results and added shine that makes hair appear even healthier looking and still natural. I recommend adding on Color Touch even if it's just a clear gloss because it takes only five minutes and will give that long-lasting shine for up to six weeks."
Don't Miss This
In May, Wella Professionals will launch Brilliance, a care and styling line for color-treated hair that engages all the senses for a stimulating experience and results that you can immediately see, touch and smell. It leaves hair incredibly soft for an overall luxurious experience that will help you to retain clients.
"Wella Professionals remains a leader in salon innovation and trends by releasing each year's four looks for Trend Vision, inspired by everything from fashion to architecture to technology," notes Aura Friedman, Wella Professionals Color Ambassador. "Wella is also at the forefront of fashion each season by collaborating with designers in New York, Milan, and Paris to create the looks seen on the runway."
More new services:
Gloss and Shine
Priority: Healthy-Looking Hair
Smooth and Straightforward
Skin Care Products: Three Sure Things