Vanessa Minter wanted a way to communicate the accolades her salon had collected without bragging, so she worked with Imaginal Marketing to create a blog that focused on inclusive spirit and celebration.
When Whip Salon added medi-spa services to its service menu, Owner Amy Pal designed a direct-mail piece that introduced the new offerings to the community. The campaign brought in new guests and boosted service sales.
Bryan Nunes, owner of Blo in Raleigh, North Carolina, is comfortable riding the edge of controversy. When he wanted to create an ad that would stand out among other salon ads in a local magazine's "Best Of" issue, he played with his brand and got both clients and future prospects talking.
The SALON TODAY 200 is the professional beauty industry's premiere salon business competition. To help salons that are racing the clock to get their applications in, the competition extends its deadline to September 15!