Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.
When Penzone Salons + Spas reopened after the mandatory shutdown, Owners Chuck and Debbie Penzone took the opportunity to post themselves in masks with their Penzone Strong T-shirts, and captured one of our STAMP 202 awards
When QVC Host and Bareminerals Expert Lisa Galli presented at Salon Jaylee, they recorded her talking about the holiday gift sets and created Insta-stories. The campaign earns a 2020 STAMP award.
Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.
Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.
Daring their community to be fabulous, Salon Jaylee gives viewers an inside look at their salon with this 30-second commercial, which earned a 2020 STAMP.
To engage and educate clients during the shutdown, the owners of Salon Rootz launched their own talk show through social media, earning the salon a STAMP 2020 award.
Throughout the salon shutdown, Gene Juarez Salons and Spas kept clients appraised of their reopening plans, gave them a look at the protocols in place and encouraged them to send team members love notes. Their communication campaign wins a STAMP 2020 award for COVID-19 Client Communications
To thank sponsors for raising money for the Children's National Hospital, Progressions Salon Spa Store designs a print ad featuring a rainbow that integrates all the sponsor names in the design. This winning idea captures a STAMP 2020 award.
With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
With the slogan "The New Normal in Caring For You," a well-rounded marketing campaign helps clients prepare for the new services at Karen Allen Salon + Spa. Including a informational video, this campaign captures a STAMP 2020 honor from SALON TODAY.
