On the 12th and final day of the 12 Days of the SALON TODAY 200, we're so excited to celebrate the 2020 honorees in the second half of the Growth category. These salons master a number of best business practices to propel their growth. These honorees grew their overall sales at a rate of 10.6% of higher between 2017 and 2018.
Santa has his list, and we have ours, and on Day 11 of the 12 Days of the SALON TODAY 200, our bells are jingling for the 2020 honorees in Growth (Part 1). These salons master a number of best business practices to drive their growth, and in calendar year 2018 they great at an average of 10.6% or higher. Part 2 of Growth will follow tomorrow.
On the 10th Day of the 12 Days of the SALON TODAY 200, we eagerly celebrate the 2020 honorees in the category of Technology. These salons know that technology serves as an additional manager, simplifying systems and processes, communicating and education guests, measuring and motivating team members and marketing to the community for new business.
It's Day 9 of the 12 Days of the SALON TODAY, and we're excited to debut the 2020 honorees in our newest competition category--Salon Leadership. These owners develop a vision for the people they lead, then inspire them to follow that vision. At the same time, they carve out leadership opportunities within their salons so their team members continue to grow.
It's Day 8 of the 12 Days of the SALON TODAY 200--a day for celebrating the 2020 honorees in Salon Culture. These salons know that culture is that tangible energy that binds and propels a team, attracts clients, and forges a brand.
It's Day 7 of the 12 Days of the SALON TODAY 200, and time to celebrate the 2020 honorees in Retention and Referral. These salons know that their ability to attract new guests fuels growth, while their ability to get those guests to return again and again dictates their overall success.
It's Day 5 of the 12 Days of the SALON TODAY 200, and we're celebrating the 2020 honorees in the category of Profit Center. These salons constantly are on the search for new salon services, products and management strategies to boost the bottom line.
On Day 4 of the 12 Days of the SALON TODAY 200, we celebrate the 2020 honorees in the category of Philanthropy. These owners lead with their hearts—searching their communities for causes where their talent, time and money can bring the most positive change. At the same time, they know the goodwill generated and the connections forged help grow their own businesses.
In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.
On Day 2 of the 12 Days of the SALON TODAY 200 we are proud to celebrate the 2020 honorees in Customer Service. These salon and spa teams know that how you make a client feel is as important as the precision of her cut or the dimension of her color, and they deliver on that feeling with each and every visit.
On the 1st Day of the 12 Days of the SALON TODAY 200, we excitedly present the 2020 honorees in the category of Compensation and Benefits. While it's a service provider's job to care for the clients, it's an owner's job to care for the team, and these salons do that brilliantly with competitive compensation programs, transparent pathways to growth and creative benefits.
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.