It's Day 5 of the 12 Days of the SALON TODAY 200, and we're celebrating the 2020 honorees in the category of Profit Center. These salons constantly are on the search for new salon services, products and management strategies to boost the bottom line.
On Day 4 of the 12 Days of the SALON TODAY 200, we celebrate the 2020 honorees in the category of Philanthropy. These owners lead with their hearts—searching their communities for causes where their talent, time and money can bring the most positive change. At the same time, they know the goodwill generated and the connections forged help grow their own businesses.
On Day 2 of the 12 Days of the SALON TODAY 200 we are proud to celebrate the 2020 honorees in Customer Service. These salon and spa teams know that how you make a client feel is as important as the precision of her cut or the dimension of her color, and they deliver on that feeling with each and every visit.
On the 1st Day of the 12 Days of the SALON TODAY 200, we excitedly present the 2020 honorees in the category of Compensation and Benefits. While it's a service provider's job to care for the clients, it's an owner's job to care for the team, and these salons do that brilliantly with competitive compensation programs, transparent pathways to growth and creative benefits.
When EvelineCharles makes a second attempt at launching lash extensions, the salon supports the new service with an entire marketing campaign. Now they're looking at bringing in $72,000 in service sales in the first year. Check out this winning 2019 STAMP idea.
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
Salon Rootz does grant its clients free Wifi, but It cleverly makes them logon through a Wireless Access Point which has them sign into the salon on Facebook. When they sign on, many leave a nice marketing plug about the salon that the client's social media friends see.