Customer Service Expert John DiJulius shows companies how to create a Day-in-the-Life-of-Your-Customer video to teach their employees customer empathy, and he shares the video he created for his own John Robert's Spa.
Whether a salon carries perfume in its retail or their clients are attracted to the scent of the haircare or skincare lines it carries, fragrance plays an important role in the both the client experience and retail sales. Here, a research study digs a little into the most popular scents.
We often see the words “luxe” or “high-end” attached to many of sophisticated salon names. But what about little vintage salons that used to be all the rage? Meet Julia Paul in Windsor, Virginia who “inherited” a back-in-the-day salon, and is trying her very best to bring the location into the twenty-first century.
Emotional intelligence, or EQ, is quickly becoming a coveted gold standard for leaders. Here, Andrew Wyatt, an author and an authority on the subject shows you how to build on your credibility as a lead with impact.
Hair color always makes a statement, as salon professionals know. According to the creative leaders at KEVIN.MURPHY, today's trending color message is more of an exhale than a shout. They point to contemporary neutrals inspired by "feeling confident in your own skin" and are helping salons bring the trend to life with COLOR.ME NUDES.
The wedding industry was one of the hardest hit by the pandemic, but there’s a light at the end of the tunnel. Bridal hairstylist, Nikia Chanel reveals her road map for beauty and business success in 2021.
For most salons, 2021 marks the road to recovery, but getting your business back on track will require a shift in leadership focus and a keen understanding of how today's consumers behave. These seven steps will help you create and maintain a booming business in 2021.