Clients don’t just come to your salon for a haircut. They’re there to see what’s hot in fashion, nails and hair. They look to your staff to set trends. Is your business living up to its style potential? Here’s what a few owners across the country are doing to make their salon a style center.


Douglas J Day Spa

Okemos, Michigan

Style Strategy: Douglas J styles the models in local fashion shows, photo shoots and events. They also hold Spring and Fall Trend Workshops to update staff on what’s in style each season. In addition, Douglas J is the headlining sponsor of America’s Next Top Model in the mid-Michigan market, as well as the local Extreme Makeover. To keep their clients up on trends, Douglas J hosts a series of Guest Education Workshops every year, highlighting make-up trends, skin care and wellness.


About Faces Day Spa & Salon

Towson, Maryland

Style Strategy: The About Faces artistic team is committed to staying current with beauty and fashion trends with coaching several times a year by national and international artists in color and cutting techniques and trends. The team meets weekly for brainstorming sessions to create new looks and then train all stylists. Seasonal photo shoots are also conducted with the artistic team and the images are used on the About Faces web site and in print and billboard advertising.

About Faces also has a make-up artist from New York visit the salon each month to educate staff on the most current colors and techniques. Quarterly fashion shows, televised weekly makeovers, annual fundraisers and styling the Baltimore Ravens cheerleaders further establishes About Faces as the style leader in the greater Baltimore area.


Miguel Christian Salon & Day Spa

Jackson, Ohio

Style Strategy: At Miguel Christian, employees are trained in both customer service and in focusing on their individual appearance. The training includes off-site training at least three times per year. The salon also maintains a library of DVDs and magazines to ensure access to the most current trends.

Staff members are able to communicate their style expertise through local service organizations where they give free makeovers and style advice to local women reentering the job market.

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