The following is an except from SALON TODAY's Coaches, Consultants and Business Resources Directory. Visit it for more helpful business guidance and to learn more about Tracey Napotnik, and the other beauty business experts.

Let’s face it, there are all types of education out there from watching videos, having in-salon classes, trade shows to even virtually. I don’t think you can ever have a team that has ‘too much knowledge.’

Learning a new skill, embracing a new idea or even being refreshed from time to time, can be crucial to continued growth for salons for many reasons. Education prevents boredom for many team members and provides confidence for others. Clients enjoy and respect when their stylist stays up-to-date on new trends and knowledge.

So, how do salons keep education a top priority for their team without going over budget?

There are all sorts of ways:

In-house education: Your top retailer helps guide the lower ones, your top rebooker trains those who need guidance, your top colorist mentors others on the team. Ways to pay them? Talk with them—what are some things they may want for helping? You may be surprised—it could be as simple as giving them an extra day off that quarter.

Going to Shows and Events: If you are one who feels you would rather (or maybe can not) pay for your team to go to a show, then there are fun events or fundraisers you all can do to raise money to help with expenses. You can find fundraising opportunities in your local area, such as candy bars or sub sales. It supports that company and your team’s education.

Product Company Sponsored Classes: There for a while, it seemed like this was going to be a thing of the past, but many companies have returned to in-salon classes, so talk to your sales representatives and they can let you know when they are. If you’re using the product, some companies offer points for free education.

Memberships: Education is so important, and that is why I feel that every salon owner, every stylist and every future professional in school, should have access to affordable, ongoing education! That’s why we created our Salontraining Membership program. Our membership includes a variety of virtual classes throughout the year, one taught every month LIVE with a beauty industry trainer/coach. Lock in your membership now for only $7.99 a month for 12 months. This is extremely budget-friendly for every member of your team.

For more information, go to

For reprint and licensing requests for this article, Click here.