Jason Eichholz, vice president of Buy-Rite Salon and Spa Equipment
Now that social distancing restrictions are loosening, salons are getting back into the business of focusing on beauty, but they are also trying to work smarter to make up for lost revenue from last year. As part of SALON TODAY's Designing Minds series, we posed top salon owner questions to the leading executives at industry furniture and equipment manufacturers. Here, Jason Eichholz, vice-president of Buy-Rite offers suggestions for rethinking your salon space and encouraging it to drive more revenue.
SALON TODAY: How can owners figure out how to make more revenue per square foot.?What are some ideas for repurposing exisiting areas to make more revenue?
Jason Eichholz: There are several ways you can make each square foot more efficient and boost your revenue:
At Wildflower Salon, a station that can't be used at the moment because of social distancing, holds flowers that are distributed to guests.
Get Creative with Existing Areas: Think outside the box in terms of ways to utilize your existing areas to create more revenue. Just because your shampoo area is designated for shampoo, that doesn’t mean you can’t also reuse the space to perform other services like eyebrow work, or scalp massaging, foot massage, etc. Better yet, turn unused stations into fun, creative retail or beverage display opportunities – think styling chair meets retail display or unused shampoo bowls with beverages and ice. Get fun and creative with the new limitations. Don’t let them be a roadblock, and dictate your business. Those who are the most creative thinkers will seize opportunity during such a restrained time for our industry.
Mobile stations, like these at Indie Mane Salon in Indianapolis, offer flexbilitiy in how you set up your floor plan, which has become even more important with social distancing requirements changing.
Consider Mobile Stations: Mobile styling stations and non-plumb pedicure stations are great equipment pieces that make your space easily adjustable without sacrificing your core services or structure. Typically, you’ll see shops utilize mobile pieces of furniture/equipment to repurpose their shop for classes or community events, etc. In the COVID world, this type of mobile equipment can be the difference between an empty feeling shop and a new look.
Bundled Services – Capacity limitations means booking complexity for both customers and shops, which means that the time spent at the shop for a client is more valuable than ever. Take advantage of that fact by offering more creative bundled/packages to leverage the client’s reservation to accomplish more than their typical visit in pre-COVID times. You may need to give a little to get a little more…
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