When it comes to attracting new clients, Sharon Overton, owner of Bliss Salon in Boca Raton, Florida, leverages Welcomemat, a direct mail service that helps small business owners target potential clients who have just moved into the ...
A common message in the beauty industry is that continuing education is essential to success. This is true, but the mantra falls short if a stylist leaves a supplemental course without any guidance on how to implement their newly learned skills in the salon. Aveda Means Business shares stories of salon owners who have raised revenue and built ambitious salon cultures by outlining ways for stylists to utilize skills and pass on valuable information to clients. Scroll through for five real-world examples of continuing education being applied in the salon.
Find out how London's Urban Retreat, one of the biggest salons in the world, pulls off a switch to a new salon management software system, and how it's changing the team's behavior.
Launching a new salon business is no easy undertaking. Aveda Means Business cites the voices of a range of salon owners who share the most important considerations to take into account before opening a salon. Scroll through for insights into the realities of owning a salon, as well as a look at the areas of the beauty industry that are being redefined in 2016.
Mary Rose Cannistraro has been a hairdresser for more than 40 years, naking countless clients happy over the decades with her technical and people skills.So when she and her husband left their life in Massachusetts to move to Florida 12 years ...
Instead of allowing your salon to slip into the summer slump, execute these strategies to encourage stylists, bring in clients and grow your profits. Here we've highlighted five Aveda Means Business articles that describe methods salon owners have employed to improve culture and inspire growth. Scroll through for best practices and tips on building a mission statement, offering new services, networking with other salon owners and more.
From client-based apps to amped-up marketing features and upgraded online appointment programs, today’s salon and spa software manufacturers are helping beauty business run smoother, while improving the experience for their clients. At the ...
While technology provides us with access to endless amounts of information, connects us with people around the world, and entertains us for hours, it comes with a cost, according to tech author and entrepreneur Ben Parr.“As a result of our ...
Like many salon owners, Coral Pleas, owner of Cutting Loose in Sarasota, Florida, traditionally gave the responsibility of product education to the stylists, while asking her reception team to support by closing the sale. “But recently, I ...
A solid salon or spa design starts on paper, with a detailed floor plan. Not only is that important for the flow of stylists and client through the service areas, but careful planning in the retail section can have a dramatically positive impact ...
