Linkup Marketing's Valorie Reavis explains the metrics available through Facebook Insights, and shows you how to put them to work for your salon business.
AT THE PREMIERE Orlando Beauty Show, Redken unveiled its Break Room—an online community for salon professionals that marries the concepts of Facebook, Match.com and LinkedIn. This new social network is exclusively for professionals, allowing for them to connect with each other; share business tips, challenges and successes; and learn from experts. Additionally, technicals and step-by-steps are included on the site, as well as group forums, job boards and a chat function.
A few weeks ago, in our MODERN Style Watch Daily newsletter, I wrote a story on how Chicago's Genacelli Salon creatively organized a makeover event to raise funds for renovation of a community park. Recently, the salon's owners, Cynthia Porcelli and Joseph Cartagena, shared both the results of the event and the images through the social networking site Flickr.
Facebook, Twitter, My Space, Yelp!— social networking sites help us keep up with news from family and friends, but, used correctly, they also can help you build your business.
For months, my family, friends and colleagues have prodded me to set up a Facebook account. I'll admit it—I've been resisting. Not because it intimidated me, but rather because I know myself way too well.
