social media

Holiday Musts

Do you hear jingle bells yet? Most major retailers start debuting their holiday merchandise in October, and it’s the perfect time for you to solidify your special service and retail plans.

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Digital Marketing

Website, mobile marketing, social media, e-mail newsletter and blogs.

To Pin or Not to Pin

Linkup Marketing's Valorie Reavis introduces owners to Pinterest, and offers some winning pinning tips.

Vblogging: How It Works For Esoterica Salon

An Interview with Ale Bonilla (aka "The Hair Ninja") about successfully using vblogs to promote your salon business. Including tips and tricks to fresh organic content.

Vblogging 101 –What is it, and how do I start?

Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!

Social Media For Your Salon: It’s Not A Popularity Contest

One of the most common misconceptions surrounding social media for business is that it’s a popularity contest.

On Your Mark. Get Set. Foursquare!

With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.

Foursquare Helps Redefine Salon Loyalty Programs

It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.

Digging into Facebook Demographics

Linkup Marketing's Valorie Reavis helps you better understand your Facebook community by showing you how to decipher your demographics.

Introducing STAMP, SALON TODAY’s Annual Marketing Program

STAMP, SALON TODAY’s Annual Marketing Program takes “Show and Tell” to a national level by gathering and celebrating the best marketing and promotional ideas in the professional salon industry.