social media

How Facebook's New Function Will Drive Your Referrals

As Facebook announced plans for its new Graph Search function, social media guru Valorie Reavis helps salons prepare to harvest a great new resource for client referrals.

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Ask Yourself, "Who Cares?"

In the sixth blog in her Facebook Insights series, social media guru Valorie Reavis shows you how to measure who care about what you have to say on Facebook.

Why You Should Advertise on Smartphones

Linkup Marketing's Valorie Reavis shows you how to get the most out of your salon marketing budget with Smartphone advertising.

Online For The Holidays: Foursquare Check-In For Charity

In honor of the season social media expert, Kelly Ehlers, has been giving away ideas to implement on your salon’s social networks. In this final installment learn how to use Foursquare to give back to your community.

Online For the Holiday: Share DIY Ideas Using Pinterest

In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. This, the second installment, details a Pinterest couponing campaign.

Online For the Holiday: Creating A Facebook Pop-Up Party

In honor of the season social media expert, Kelly Ehlers, is giving away three simple promotional ideas to implement this month on your salon’s social networks. In this, the second installment of the series, she details a promotion Ehlers has dubbed the "Facebook Pop-Up Party."

Home (and Online) For The Holidays

In honor of the season social media expert, Kelly Ehlers, will be giving three simple promotional ideas to implement this month on your salon’s social networks. The most exciting part of these ideas is that they only require a small amount of customization to make them your own!

Tips For Building your Salon Facebook Network

Growing your Facebook fans may seem like a daunting task. You can create easily create an engaging Facebook page, with beautiful photos and content, but unless you know how to best promote it, your fans may never find you! Here at Style Sync, we often remind our clients that social media is not a popularity contest, but in the same regard, it’s important to have a valuable audience to talk to on your Facebook page.

Aura Friedman, Breaking Down Barriers and Tumbling About It

Social Media Expert, Kelly Ehlers, gets the inspirations behind celebrity Colorist Aura Friendman's social media endeavors. From inspiration to new clients Aura's doing it right, and her Tumblr is making waves.

Tumblr, A Simple, Visual Blogging Solution for Salons

Social media expert Kelly Ehlers outlines how salons can use the Tumblr blogging platform to increase their online marketing presence.