salon management

Phorest Challenges Salons to Beat 2020!

Through a series of educational sessions with special guests, Phorest encourages salons to finish the year strong.

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How Governmental Tweets Impact Your Business

A fascinating new study shows when a governor tweets about the pandemic, it can have a significant impact on the revenue the state's salons bring in. Check it out!

Adapting the Salon and Spa to the New Reality

In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.

How to Communicate When an Employee or Guest Tests Positive for COVID-19

In SALON TODAY's Burning Questions series, Summit Salon's Heather Bagby offers advice to owners and managers regarding what actions to take when a guest or employee tests positive for COVID-19.

Reopening Made Easier: These Special Offers Help Salons Get Back to Business

Many salons have struggled to survive through COVID-19 closures. As they reopen under new guidelines, salon owners and staff are finding smart ways to adapt and grow their business through access to valuable offers on products and services.

Day One of the Data-Driven Salon Experience Packs a Powerful Punch

While Debra Penzone will share her journey of transforming a 50+ year-old brand to reach new client demographics, Phorest's Britni Volkman will share salon benchmarks and give you new targets, and owners Bonnie Conte and Coral Please will share strategies that drive their retail sales.

5 Reinvention Takeaways for PBA's Virtual Executive Summit

Best-selling author Josh Linkner shares reinvention strategies through creativity, while Kecia Steelman talks about how those strategies have been at play within Ulta Beauty.

Vish Helps Salons Recover Lost Revenue Post-Lockdown

As clients return with longer regrowth than ever before, salons are using 175% more hair color than normal. Are you accurately recovering that product cost with each and every client?

Memberships and Client Loyalty Helped One Grooming Franchise Stay Strong During the Pandemic

The flexibility of its monthly memberships and the generous support of its clients helped keep the Hammer & Nails franchise strong during the pandemic, even through the shutdown.

Reopening Risks: A Risk Management Perspective on Operating During COVID-19

In this informative blog, SASSI's Kathy Lopez walks you through a risk management plan for reopening and operating your salon during the ongoing pandemic, including safety and sanitation practices, insurance needs, and hold harmless waivers.