business

Lone Star Stylist

A Texas mechanic turned salon owner embraces change in his business and his clientele.

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Lone Star Stylist

A Texas mechanic turned salon owner embraces change in his business and his clientele.

Program Power

With a roster of successful services, an established salon taps new growth with niche-targeted programs.

Program Power

With a roster of successful services, an established salon taps new growth with niche-targeted programs.

40 Great Promotions Boost Your Business With These Unique Marketing Ideas

Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more. This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.

40 Great Promotions Boost Your Business With These Unique Marketing Ideas

Excellent customer service and a high quality of work keep your clients coming to your salon month after month. But a great promotional hook can bring a new set of clients to your door and boost your profit margin even more. This month, we asked 40 owners to share their most successful programs. Take inspiration from these creative ideas and tailor them to use in your own salon throughout the year.

How Do You Creatively Market Your Salon?

“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”

How Do You Creatively Market Your Salon?

“To stand out from other spas, we often use humor in our advertising. We also have a jingle we use in our radio advertising that I actually overhear people singing—it was a great investment. I also do research and try to emulate ads that attract me.”

Investing in Employees

Lots of owners claim they take care of their employees even before they take care of their clients. But a few are paying more than just lip service to their staff. Which companies are putting forth the effort to make work a great place to be?

Investing in Employees

Lots of owners claim they take care of their employees even before they take care of their clients. But a few are paying more than just lip service to their staff. Which companies are putting forth the effort to make work a great place to be?