11 Points to Consider when Raising Your Prices
I’m constantly approached by salons and booth rental stylists who tell me they need to raise their prices, but they’re simply afraid to. As a stylist or salon owner, why on Earth are you afraid to raise your prices? You are buying ...
by Zane Hagy
Upgrade Revolution
When a salon’s service providers start reaching full productivity, an owner’s usual next step is to mentally start envisioning his or her brand in a bigger location or an additional one. But the smartest course to profitability lies ...
Upgrade Revolution: Resolve a Thinning Hair Challenge and You Have a Client for Life
Providing answers to hair challenges is a stylist’s main priority. However, there’s one problem many salons have yet to regularly address—thinning hair. Although carrying a line of products for thinning hair is a good start, ...
Upgrade Revolution: A Big Profit for Small Lashes
Michelle Mirizio, owner of Let’s Talk Makeup Salon and Spa in West Palm Beach, Florida, and NovaLash brand ambassador, has one simple question for any salon or spa owner who isn’t offering eyelash extension services: “What are ...
by Stacey Soble
Upgrade Revolution: Keeping Nail Services Competitive
With budget nail salons in virtually every strip mall in towns, big or small, it’s become increasingly harder for salons and spas to compete on price alone in the nail arena.Amber Edwards, nail director for Mario Tricoci, with 14 locations ...
by Stacey Soble
Upgrade Revolution: Make Mine an Upgrade
For most salons, the majority of clients revolving through the doors tend to seek cutting or coloring services. A few years ago, Tiffany Conway, owner of CoCo Cheveux in South Portland, Maine, started leveraging this focused interest in hair by ...
by Stacey Soble
Upgrade Revolution: Extending Your Menu with Extensions
In the past five to 10 years, hair extensions have evolved from a fad to a must-have service for many women. Whether they’re fashion-forward ladies who want to add flare to their style or guests seeking a solution to thinning hair, the ...
Healthy Hairdresser Hero: Anthony Barnhill
“Late last year, I was feeling like I wasn’t where I wanted to be—either personally or professionally,” says Anthony Barnhill, nominated as a Healthy Hairdresser Hero by this month’s Healthy Hairdresser sponsor, ...
Service Spotlight: Citrus Crushed Pearl Massage
George the Salon in Chicago has introduced a new service, the Signature Citrus Crushed Pearl Massage, featuring crushed freshwater pearls and a blend of lime, mandarin, grapefruit and lemon oils, lotions and scrubs.“A beauty regimen worthy ...
Service Spotlight: Purifying Lodge Retreat
The Spa at Whiteface Lodge in Lake Placid, New York designed a service coordinated to the theme of the spa, creating a cohesive and exclusive atmosphere for guests. With ingredients like cypress leaves and juniper berries, the service, called ...
Growing Your Business with Existing Clients
If there’s any business you can always rely on it’s those regular cut and color appointments with your loyal clients. As reliable as these consistent appointments are every four to twelve weeks, additional business is always welcome. ...
Sponsored by L'Oréal Professionnel
Service Spotlight: Microblading 3D Brow Enhancement
Microblading is the art of placing pigment under the skin in fine, hair-like strokes to fill in the brows and mimic missing hair. Mindi Bergman, owner of GLOSS Beauty Studio in University Place, Washington has doubled her income with this new ...
Why Your Salon Should Target Men
It’s time to take off the blinders and re-think our roles in the Business of Beauty. Our view should not be limited to cutting hair, nails and spa services. It most certainly should not be focused solely on women.What are we missing? ...
by Stacey Soble
Service Spotlight: Hand-Applied Tanning Treatment at Mario Tricoci
A sunkissed tan can be the key to feeling as good as gold, and Mario Tricoci Salons and Day Spas are offering a hand-applied tanning treatment that allows clients to achieve that golden glow safely year round. “Some guests claim they feel ...
Salon Tour: The Dry House
The Dry HouseNashville, Tennesseethedryhousenashville.comOwners: Ali Ryan and Cassidy BentleyYear Business Established: 2014Salon Style: high class and badassSquare Footage: 1,850Number of Styling Stations: 20Equipment: Custom farm sinks, ...
A Sunny Boost to Your Bottom Line from a Sunless Service
As salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to ...
by Stacey Soble
Resolutions to Make in 2016 to Help Your Clients Achieve Theirs
When you know what your clients' beauty goals are, you can ensure that they are getting a satisfactory experience and that you are not missing out on the chance to offer them solutions (ie: services). The Benchmarking Company, a consumer ...