MENU
SEARCHAs salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to ...
As salon owners look for proven services that will appeal to current customers, while attracting new clients through the doors, Mike Concannon, vice president of marketing for VersaSpa and Mystic Tan, sheds some light on why owners might want to invest in an automated spray tanning booth.
Facts & Figures:
10 Million: Number of automated spray tans performed by VersaSpa and Mystic Tan, each year
100%: Percent of women who visit a tanning salon that also get their hair styled (the target customer is already in your salon)
$3.00: The salon’s cost for a spray tan
$29.00: The average retail price for an automated spray tan
1.5 (or less): Number of years to pay back equipment purchase
0: Number of salon employees needed to perform an automated spray tan
Beauty You Can Trust
According to Concannon, “Most automated spray tans are performed in conjunction with clients’ most important social events (big date, wedding, prom, gala, vacation, etc.), when a person can least afford a beauty-mistake.” He says the trust comes from the fact that tanning solutions have made remarkable breakthroughs, similar to advancements salon owners have seen with hair color customization, gel nails and color-stay cosmetics.
Here’s a few things Concannon would like salon owners to know about the dramatic improvements in automated spray tan solutions.
• Multiple bronzer shades are available to match and enhance every skin tone
• Odor reduction technology has been added to virtually eliminate the odor commonly associated with sunless tanning
• Skin care additives have been infused into the solution to assure streak-free, even application, as well as an even fade
• The tans look natural, even and beautiful for a longer period (6-8 days)
• Ingredients are safe and gentle: Naturally derived Eco-Certified DHA and Erythrulose
With 10 million automated spray tans per year, VersaSpa and Mystic Tan certainly have a multitude of loyal customers and, with that many tans, it seems like it may be time for salon owners to give automated spray tanning another look. To learn more, visit www.VersaSpa.com or www.MysticTan.com.
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
