Salon Management
Rewards Programs
No marketing strategy in the world can match the power of guest referral. For Zanya Spa Salon, in Lambertville, New Jersey, last year brought a re-birth to their existing referral program. The salon revamped its referral program to truly benefit everyone involved.
Disbanding Diversion
Dermalogica closed $1 million in accounts in 2008 as part of their newly fortified attack on product diversion.
The New Client Rationale
As women around the country seek ways to trim their budgets, a new study, Mane Attraction: Salon Experience Survey by Design Essentials finds that many women aren’t willing to forgo their good looks for greener wallets.
Results of the Salon Experience Survey
In the February issue of SALON TODAY, we summarized the results from the Design Essentials’ “Mane Attraction, Salon Experience Survey.” The survey examined how women plan to spend their beauty dollars in the new economy.
The New Red Chocolate Education Program
Promising to boost the color biz of even the most established salons, the new Red Chocolate education program blends business analysis with customized technical and guest-service education.
by Stacey Soble
Sunbelt Builders Show
Thought champagne was just for drinking? Think again. Give clients a new way to toast Valentine’s Day with these sparkling treats.
E-Training
E-TRAINING
ABS Update
For America’s Beauty Show 2009, to be held March 28-30 at McCormick Place, Chicago, the association is offering the Salon Stimulus Package.
Predicting the New Washington’s Impact On Salon Business
Regardless of how you cast your ballot last November, the Obama administration and a Democratic Congress will impact the professional salon industry and your business. Sam Leyvas, director of government affairs, Professional Beauty Association, analyzes the issues and predicts the impact of this month’s incoming government:
9th China International Wood and Wood Products Expo
As the saying goes, “You can’t take it with you.” But what exactly will you do with your salon in the end, and can you best prepare it and yourself for the eventual sale?
by Stacey Soble
Should You Have a Board of Directors? (Part 3)
As salon owners strive to guide their businesses to the next plateau, the growing trend is to borrow from big business and form a board of directors.
Should You Have a Board of Directors? (Part 2)
As salon owners strive to guide their businesses to the next plateau, the growing trend is to borrow from big business and form a board of directors.
Should You Have a Board of Directors? (Part 1)
As salon owners strive to guide their businesses to the next plateau, the growing trend is to borrow from big business and form a board of directors.
Using E-mail Blasts
Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the week—like Rochester, New York’s Pharaoh’s Hairum salon did.
The Minardi Perfect Lighting System
For years, Beth and Carmine Minardi preached about the importance of the right lighting for successful hair coloring and design work.
Subliminal Spaces: Dre’s in Scottsdale
Dre’s in Scottsdale incorporates psychology into its design to sway consumer behavior.
by Stacey Soble
Marketing: Creative Menus
Lure BEAUTY-hungry clients into your salon with creative and tantalizing menus.
by Stacey Soble