MENU
SEARCHDre’s in Scottsdale incorporates psychology into its design to sway consumer behavior.
Dre’s in Scottsdale incorporates psychology into its design to sway consumer behavior.
The typical client at Dre’s Hair Salon is the wife of a professional baseball player—therefore owner Andre Aronica knew he needed to create a space for people accustomed to nice things, luxurious surroundings and excellent service. “I wanted an open space where you could see and experience the buzz in the salon,†he explains. “I wanted a contemporary space that embraced environmentally friendly materials, with comfortable furniture that encouraged conversation.â€
Alexander: “The check-in area should be clear and combine form and function. Here, illumination creates clarity, while an accent color on the wall complements the effect of the area.â€
“The salon area should create an energetic and experiential environment. Lighting in the mirror and the surrounding area, and the color psychology should be conducive to a personal service experience.â€
Dre’s Hair Salon
Owner: Andre Aronica
Location: Scottsdale, Arizona
Opened: January 2008
Total square foot: 4,800
Salon setup: 24 styling stations, 2 nail stations, 2 treatment rooms, 6 shampoo bowls, color bar
Equipment: Eurisko
Aronica turned to Eurisko and its president Leon Alexander for advice on designing the salon. “Leon made two recommendations that changed my design plans,†says Aronica. “He opened me up to how things should flow through the retail area. He suggested illuminated shelves that attract clients to the products and incorporating the color bar into the center of the salon which prompts the client to initiate the color conversation.â€
Although the salon has only been open since January, Aronica says retail sales are up as clients are lured to the shelves. With plasma TVs displaying fashion videos infused with product messages, the 30-foot illuminated wall creates its own virtual runway. That’s just what Aronica and Alexander intended.
With a Ph.D. in behavioral psychology, Alexander helps salon and spa owners maximize their business opportunities by incorporating environmental psychology to create a new consumer experience. In these images, he points out important aspects of the design.
"Color psychology creates a subliminal buying effect on the shopper’s mood. And the layout exposes the consumer to the greatest amount of inventory for the longest period of time."
“The retail area should create a buying environment for consumers. Back-lighting lures the consumer to approach the merchandise and shop.â€
“Color is a major area too often tucked away in the backroom. It should be a focal point to entice new consumers to experience the service. Here, stainless steel and illumination complement the furniture.â€
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
Pagoda, a new AI-native operating system for scheduling, payments, patient records, marketing, and client communications, launches at Skinovatio Medical Spa in Arlington Heights, Illinois.
At a panel discussion hosted by L’Oréal Professionnel in Paris in early July, French Philosopher Sophie Galabru explored the cultural shift where women are increasingly choosing natural, personalized color results over traditional grey coverage. In an exclusive interview with SALON TODAY, Galabru and L’Oréal Professionnel Colorist Pierrick Beringer discuss this shift and how salons and colorists respond.
At Salon Blonde, Director of Operations treats the staff as the salon's most important guests, while her wonderful 'nerdy' side, loves data, systems, and numbers. Find out how she makes Salon Blonde tick.
In an exclusive interview with SALON TODAY, Salon Owner Salvatore Minardi reflects on his past 18 months as Intercoiffure America Canada's World Talent Exchange Ambassador and how his experiences will help encourage cultural and artistic exchange and support greater engagement between ICA and the global organization Intercoiffure Mondial.
Everything you need to know about client retention as a salon owner.
Owner Shelby Bills says her general manager, Sydney Osborne, reminds her of the power of leading with heart. Find out how Osborne became a great leader in our lastest installment of Meet the Manager.
In her latest blog, Kati Whitledge identifies the five stages salon owners go through when a team member leaves the salon unethically, offering advice for each stage.
The beauty and wellness businesses pulling ahead aren’t just working harder—they’re using AI to capture demand, personalize pricing, and convert more of every guest interaction into revenue. Here’s what the benchmark data reveals about the growing gap between AI adopters and everyone else.
Sponsored by Zenoti
Stop chasing recruitment ghosts on generic job boards and start curating an elite team. Discover the framework that top-tier salons use to bypass phone tag, automate visual portfolio vetting, and attract high-earning, culture-first beauty professionals directly through real-time messaging. Turn your recruitment process into an exclusive brand invitation that keeps your highest-ticket chairs permanently filled.
Sponsored by Beautista
Your calendar looks full, but is all of that demand actually converting to revenue? From phantom rebookings to underpriced peak hours, the 2026 Benchmark Report exposes five revenue leaks that most beauty and wellness businesses don’t even know they have.
Sponsored by Zenoti
After moving to Colorado and teaching at a cosmetology school, Allison Stock joined Zandi K as a stylist, eventually becoming part of the Leadership Team, Education Team and Master Bridal Team. Today, as Director of Operation, Stock is Owner Nicki Wenz's right hand, managing human resources and operations, education and career development, and coaching and culture.
In a world dominated by e-commerce, salon owners push back with proven strategies to increase retail sales while motivating team members to educate their clientele and delighting clients with retail-themed events and clever merchandising displays.
