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Rewards Programs

No marketing strategy in the world can match the power of guest referral. For Zanya Spa Salon, in Lambertville, New Jersey, last year brought a re-birth to their existing referral program. The salon revamped its referral program to truly benefit everyone involved.

The New Client Rationale

As women around the country seek ways to trim their budgets, a new study, Mane Attraction: Salon Experience Survey by Design Essentials finds that many women aren’t willing to forgo their good looks for greener wallets.

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ABS Update

For America’s Beauty Show 2009, to be held March 28-30 at McCormick Place, Chicago, the association is offering the Salon Stimulus Package.

Predicting the New Washington’s Impact On Salon Business

Regardless of how you cast your ballot last November, the Obama administration and a Democratic Congress will impact the professional salon industry and your business. Sam Leyvas, director of government affairs, Professional Beauty Association, analyzes the issues and predicts the impact of this month’s incoming government:

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