A Partner in Business and in Life
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
by Stacey Soble
Using E-mail Blasts
Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the week—like Rochester, New York’s Pharaoh’s Hairum salon did.
by Web Editor
July 10, 20111 min to read
Time to kill? Design an e-mail list that blasts subscribers with available appointment times for the week-like Rochester, New York's Pharaoh's Hairum salon did. "The first e-mail we sent was on a Thursday and listed openings still available for the weekend," say owners Stephen and Susan Minute. "To our excitement and surprise, within hours of the e-mail, $700 more in service sales was scheduled!"
In addition to notifying clients of remaining openings, the salon also sends out an "E-mail Only Weekly Special" for clients who are on the list to promote specific services with either a discount or gift with purchase. "The two programs have significantly increased our weekly sales and have assisted in add-on promotions and retail sales," the owners say.
The staff of Rochester, New York's Pharaoh's Hairum.
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