Salon Management
Salon Marketing Masters: The Media Darling
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
by Stacey Soble
Salon Marketing Masters: The Retail Queen
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
by Stacey Soble
Hang hairdryers from the ceiling
Freestyle System’s (freestylesystems.com) Freestylist Free-Floating Dryer System supports the total weight of its blow dryers. So when in use, the dryer feels weightless—eliminating wrist strain and fatigue. The dryer turns on automatically when pulled down, and turns off automatically when it is raised back up to its resting position.
Fall Artist Session
There are just three tickets left for our next session, September 21 and 22 in New York City. It's considered the "best education event I have ever attended," according to recent attendee...
J Salon in Honolulu, Salon with a View
Located in picturesque Honolulu, J Salon (jsalon.com) was designed by owner Joe Randazzo and manager Gary Casupang. The salon has 150 feet of window space, and is located at the corner of a busy street a block from the most-frequented movie theater on the island.
The Carrot Principle (Book Review)
Review of The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent and Accelerate Performance
Serious Business, January 24-26
Just as your staff members need technical education and creative inspiration to keep on the cutting edge, so do you and your management team. Designed to help salon and spa leaders keep up in an ever-changing world, Serious Business 2010 is business forum that promises to inspire and challenge thinking—in business and in life.
Marketing Strategies of 5 Top Salons
The owners of growing salons wear many hats, and one of those is marketing guru. Here, the owners of five top salons share their marketing strategies.
Marketing Made Easy
When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.
P&G's Road to Recovery Program
The best way for all salons to go beyond today’s tough economic climate and thrive in the recovery ahead is to share their success stories. P&G Salon Professional, with its brands Wella Professional, Sebastian Professional, Graham Webb International, Clairol Professional and Nioxin, launched the Road to Recovery program.
Service Spotlight: Myoxy Caviar Elite Facial
The treatment begins with a gentle, foamy Timeless Balm Cleanser that leaves skin refreshed and free of impurities and toxins. After cleansing, alcohol-free repair lotion is applied. Once the skin has been cleansed and moisturized, Timeless Repair Serum helps soften and smooth fine lines and wrinkles. The treatment is finished with a repairing cream enriched with potent actives that combat signs of aging, leaving skin hydrated and replenished.
Cozy Up to the Bar
While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized ...
by Stacey Soble
A Snapshot of Salon Marketing
Marketing brings in new clients, which helps drive growth. But, there’s no question that growth comes at a price. We surveyed a sample of owners from our ProView Panel to assess what salons were spending onmarketing campaigns and which vehicles they felt were most effective. Fifty-nine owners responded:
Friday Night Lights
Are you ready for some football? Sorry for the tease, we're actually talking about Friday night highlights.Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial ...
by Stacey Soble
Trimming your Expenses
I recently polled the community of top salon and spa owners about how they are trimming their expenses without affecting the quality of their services. Here's what they had to say:
Benefits Plan
Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping ...
by Stacey Soble
Flood Control
Now that we've dealt with the initial shock of the flood damage, it's time to roll up our sleeves and work on getting this salon up and running. For me, that means dealing with insurance and solving the flooring issue. Check out my journal entries from days four through seven.