Salon Management
Asked and Answered: Marketing Mishaps
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
A Week of Opportunities
 (Front desk of Republic Salon in GA, a winner in the 2008 SOTY competition)When it comes to growing your salon business, the front desk can be biggest driver of success. “And, if a salon empowers these ...
by Stacey Soble
Why hair stylists don't sell more retail
As PBA's Business of Beauty study debunks myths and reveals statistics, it also stirs up some strong emotion about salon retailing.
by Stacey Soble
Packaging Education with Bling
With everyone's time at a premium, salon events that multi-task are just the ticket. This week, the Eric Fisher Academy in Wichita, Kansas, is throwing a community-service event that promises to lure in prospective new clients and attract future students.
by Stacey Soble
A Library of Stories on the PBA's Business of Beauty
At the Professional Beauty Association's Symposium 2009, results from the landmark consumer study, The Business of Beauty, took center stage. SALON TODAY was on hand, reporting on each day's events. Following is a library of articles on The Business of Beauty, including Symposium coverage and background information.
Surviving the Flood
What happens when you find almost three inches of water in your almost-new salon? That's what happened to me, and this blog shares my day-by-day experience from notifying customers to working through insurance agencies to reopening our doors, better than ever.
Salon/Spa Industry Looking Up
The outlook for the salon/spa industry improved in the second quarter, as the Professional Beauty Association's (PBA) comprehensive index of salon/spa activity registered a solid gain. The association's Salon/Spa Performance Index (SSPI)—a new ...
by Stacey Soble
Invitation to Success
Join Salon Success Coach Kristi Valenzuela as she interviews SALON TODAY Magazine’s Editor in Chief Stacey Soble on
11 Reasons to Enter the SALON TODAY 200!
What’s the best thing you can do for your business and the industry in the next 30 minutes? Apply for the SALON TODAY 200! The application process is easy, quick and this year you can improve your chances by focusing on your strengths. And, for the first time you don’t have to post growth to be eligible.
Who's Boosting Your Business
Accountants, financial advisors, lawyers, salon coaches—sometimes those professionals on the outside offer the best advice for salon growth. Who, outside of your own staff, has done the most to drive your business?
Battling Cancer with Creativity
Through the years, we’ve known David Wagner as an inspiring stylist, a leading salon owner, an association president, a celebrated author and a Daymaker. But for those of us who’ve known even one of these Davids, it’s emotionally difficult to know him as a cancer patient. While it’s a role he wouldn’t have chosen, in his typical fashion, he’s finding a creative way to leverage the experience to help and inspire others.
by Stacey Soble
Breaking News: PBA and NCA Announce Merger
At noon today, The Professional Beauty Association (PBA) and the National Cosmetology Association (NCA) released an announcement that the two organizations have signed an agreement to merge, effective immediately.
by Stacey Soble
Designing for a Brand
As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”
The Fine Line In Marketing
As my plane wound its way west from Cosmoprof, the flight attendants came up the aisle offering beverages. In preparation, I lowered my tray table, only to find it entirely covered in a bright purple image that turned out to be an advertisement ...
by Stacey Soble
Using Latest Technology to Cut Costs, Drive Profits
How are you using the latest technology to cut costs and drive profits in your salon?
How Will Technology Change Over The Next 5 Years?
Sometimes, it seems technology is changing faster than the speed of light. To get a handle on the salon industry’s tech future, we invited the leaders of seven software companies to give us their perspectives on:
Bold Colors
These eye-catchers employ bold color and design to tempt clients.