Salon Management
Stacey Soble with Geno Stampora
Geno Stampora, industry consultant, coach and the recipient of the 2009 NAHA Hall of Leaders award, advises salons on how to get involved in their own communities and within the industry to bolster business in tough times.
by Stacey Soble
Stacey Soble with Todd Shea
Todd Shea is the marketing director for Aware Personalized Branding. In this podcast, he discusses how a personalized brand can help a salon differentiate itself in its marketplace and solidify client loyalty. Plus, he outlines the steps in launching your own branded line.
by Stacey Soble
Stacey Soble with Bruce Tulgan
Bruce Tulgan is the author of Not Everyone Gets a Trophy: How to Manage Generation Y. He shares his top strategies for recruiting, managing, and motivating GenYers.
by Stacey Soble
Stacey Soble with Sonya Dove
Listen in to Recovery Roadmap, a series of podcasts sponsored by P&G Professional to help salons thrive in tough economic times. In this first edition, Stacey Soble interviews Sonya Dova, Wella creative director and the co-owner of the Doves Studio in Santa Monica, CA.
by Stacey Soble
Stacey Soble with Rochelle Mucha
Rochelle Mucha, Ph.D. is the author of Aesthetic Intelligence: Reclaiming the Power of Your Senses. For this book, which reveals how business and the performing arts intersect to fuel creativity and innovation, Mucha cites interesting observations from the salon she patronizes--Aria Salon Spa Shoppe in Alpharetta, Georgia.
by Stacey Soble
Stacey Soble with Daniel Kaner
Daniel Kaner is co-president and one of the founders of the new prestige line, Oribe Hair Care. In this podcast, he talks about how the company worked with a fragrance house to custom blend the line’s unique fragrance, which blends notes from Oribe’s personal history and creates a unique link between the artist, the salon and the client.
by Stacey Soble
5 Questions for Oribe
We invited Scott Miller and Helen Miller, owners of Scott Miller Style, to be our reporters. They chose to interview Oribe, who owns a salon in Miami Beach, has styled the models for more than 3,500 magazine covers and recently launched a product line. Here’s part of their conversation:
One on One with Frederic Holzberger
As indie film producers seek sets outside Hollywood, the Ohio-based Aveda Fredric’s Institute steps in with willing hands. As president and CEO of Fredric’s Corporation, Frederic Holzberger shares what his students gain when the movie industry comes knocking:
A Branding Consultation
A good branding strategy will involve all five senses—sight, smell, hearing, taste and touch. At the store level, branding has not yet been used to the fullest extent. Though most of the senses are naturally evoked within the salon or spa environment, more thought needs to be given to effectively branding to influence a client’s purchasing behavior.
How Are Marketing Strategies Changing?
These days all owners are cutting costs and scrambling for new ideas to ignite business. We wondered how that’s impacting marketing, so we invited a manufacturer, a distributor and a massage therapist to give us their perspectives on: How are marketing strategies changing in this new economy?
Top 14 Myths about Generation Y
In Not Everyone Gets a Trophy, Author Bruce Tulgan sheds some light on Generation Y in the workforce. Here, he dispels 14 myths about the youngest of workforce generations.
by Stacey Soble
Top Tip: Who's Kidding Who
Open up the line for communication in a salon through customer satisfaction polls and encourage your clients to try different stylists in the salon. This way clients will stay in your salon and won't feel uncomfortable going to a new stylist.
Facts, Figures, Trivia
Although 88 percent of consumers expect to learn about products as part of the salon experience, 71 percent of salon clients were not offered a product introduction—one of the eye-opening revelations from the landmark Business of Beauty study presented at the Professional Beauty Association’s Symposium.
by Stacey Soble
Top Marketing Tips
Industry marketing experts share their favorite marketing tips.
Salon Marketing Masters: The Niche Marketer
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
by Stacey Soble
Salon Marketing Masters: The Promo Man
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
Salon Marketing Masters: Digital Diva
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.