Salon Management

How This Salon Wins Back 15x Their Spend on Marketing Campaigns

The challenge: creating marketing campaigns with a clear impact.

10 Methods of Leadership Compensation for Salon Management Positions

Your salon leaders are your right hand, and there are a variety of ways to reward them for their efforts. Business Coach Nikki Le shares 10 create compensation strategies that you can scale for the leaders in your salon--and she helps you think through which are the best ones for certain situations.

The Labor of Laundry: Say 'No' to Nagging

Grumbling and complaining can bring a bad vibe into your salon or barbershop, impacting both employee retention and recruitment. Laundry is a frequent source of those rumbles. Owner Ron King solved it by bringing in disposable and environmentally friendly disposable towels.

How One Salon Owner Discovered a Third Revenue Stream Through Tech

If every cloud has a silver lining, Susan Arens found hers in Vish’s color management software during the pandemic. The three-part color management system uses a premium Bluetooth scale to connect to an app, which tracks real-time formulas and color product costs, and automatically sends it to the front desk for checkout, and to the Vish Dashboard for analysis. 

Sponsored by Vish

Ozempic Face: There's a Fix for That

Characterized by gaunt, deflated cheeks and loose, sagging skin around the jowls, Ozempic Face is and unfortunate side effect of the trending weight loss drug. Sotwafe is an ultrasonic cure.

Perfect Pairing: Why Matching Clients with the Right Hairstylist Matters

Gary Harlan offers 7 considerations when matching new clients to their future professionals, ensuring a perfect fit.

When Dodging Ill Health Leads to a Booming Business

After battling health issues, Kelley Swing was determined to open an environmentally sustainable, organic salon. Her resulting Head Case Hair Studio has tapped into a growing demographic.

The Power of Mentorship: From Prison to Beauty to TikTok Fame

While in prison, Jeremy Pugh struck up a years-long correspondence with Industry Icon Candy Shaw, which encouraged him as he attended cosmetology school while incarcerated, and as he launched his career and embraced social media. This year, they met for the first at America's Beauty Show, and the result was magic.

Money-Making Meetings

Eufora Business Trainer and Salon Owner Jill Higginbotham shares advice on how to level up salon team meetings.

Profitable Winter Wonderland: Transform Your Beauty Biz into a Goldmine this Holiday Season

Now is the time to start planning your holiday sales, and Owner Karen Hardee is here with a blog to get you started on your Winter Wonderland possibilities.

The Power of Community Visibility: 6 Reasons It is Important to Salon Owners and Their Staff

In his first blog for SALON TODAY, Salon Owner Gary Harlan explores all the reasons becoming visible in your community is good for your business.

Labor of Laundry: Space Equals Income

Service providers make a salon successful, but flooding a business with as many people as possible is not an option, especially post-Covid. So how can a salon maximizing space ensuring it generates income without squashing in the people? Donna Rodrigue, owner of Casa Verde in Albuquerque, has done it by jettisoning a laundry room.

The 5 Building Blocks to Developing Leadership Teams in Your Salons

A practical and tactical approach to building a leadership infrastructure in a small business.

Level Up Your Customer Experience

Salon owners Jessica and Charlie opened their first location in 2011, and brought American Express on board from day one. Find out how American Express helps them get the most out of their business.

Sponsored by Amex

A Lesson from the Mouse

A magical moment at an amusement park turns a miserable day into a favorite family memory. What does that have to do with salon business? It's all in the creation of the experience.

Adapt to the Evolution of the Consumer

Today's consumers today are not the consumers of yesterday. They are more resourceful, selective, technological, and accustomed to convenience. And, they are searching for salons who will actually listen to them and make genuine efforts to cater to their preferences and meet their needs. Learn to adapt like a chameleon.

Clean Beauty Boosts Business for Baddhare Salon

Environmental sustainability is such a driving force for the salon company, they've started coaching other salons how to adopt a green mentality.