Hairstyle trend: The beach wave
Sandra Bullock promoting The Blind Side on Jay Leno, Kate Hudson cheering at the World Series, Miley Cyrus in her chart-topping Party in the USA video--all are sporting the hottest texture trend to hit fashion, music and Hollywood scenes--the Beach Wave. This new, loose, undefined, soft, undulating wave is reminiscent of the look you get after stepping from the ocean and the hair forms a soft, subtle, natural wave.
by Stacey Soble
Nourish hair with creme of nature
Creme of Nature Professional Nourishing & Strengthening Treatment
Head Games
Photography by Erica ConnorsWhen Karie Bennett, owner of Atelier Salon and Spa in San Jose, California, sent us this fun image and a question about how to recycle mannequin heads, we invited Ken Angermeier, Pivot Point International's vice ...
by Stacey Soble
The Magic of Makeup
If your clients come in for a great new cut and transformative color, but leave with a bare face, they are missing a huge part of the beauty experience. Add a cosmetics line to your retail offerings—you'll not only boost your retail potential but you'll help your staff members add a new layer to the relationships they've formed with their clients.
by Stacey Soble
Get Ready for Cyber Monday!
Cyber Monday? No it's not another Hallmark holiday, but rather a shopping holiday you should add to your holiday marketing strategy. Lisa Martin, founder of Operation Spa, coaches salon and spa owners to put on their creative thinking caps and ...
by Stacey Soble
Permanent Cosmetics
Permanent Cosmetics, the implantation of pigment in the upper layers of the dermis, results in natural looking, waterproof color that lasts for years. Procedures include eyebrows, eyeliner and lips; advanced procedures include scar camouflage and areola re-pigmentation.
How to Raise Prices at Your Salon
If you find yourself stretched to accommodate clients or just don't have enough hours in the day--it may be time to raise your prices.
by Stacey Soble
Catch Some Beauty Sleep: 10 Tips from Two Experts
From fabulous cuts and color to luminescent skin, you create beauty in the salon, but how well your clients sleep at home plays a key role in helping them maintain that beauty. Recently, Bob Hickman, senior vice president of sales and marketing for United Feather and Down, and Neil Petrocelli, vice president of marketing for Borghese, Inc., teamed up to provide their top sleep and beauty tips.
by Stacey Soble
Top Marketing Tips
Industry marketing experts share their favorite marketing tips.
Service Spotlight: Myoxy Caviar Elite Facial
The treatment begins with a gentle, foamy Timeless Balm Cleanser that leaves skin refreshed and free of impurities and toxins. After cleansing, alcohol-free repair lotion is applied. Once the skin has been cleansed and moisturized, Timeless Repair Serum helps soften and smooth fine lines and wrinkles. The treatment is finished with a repairing cream enriched with potent actives that combat signs of aging, leaving skin hydrated and replenished.
Cozy Up to the Bar
While the Robert Andrew Salon and Spa in Gambrills, Maryland, had a healthy roster of dedicated spa clientele, management realized that a good percentage of salon's longtime hair clients never took a walk on the spa side. They also realized ...
by Stacey Soble
Friday Night Lights
Are you ready for some football? Sorry for the tease, we're actually talking about Friday night highlights.Plan B, a cut and color boutique in Cambridge, Massachusetts, recently launched the Friday Night Lights service, a limited-time, partial ...
by Stacey Soble
Benefits Plan
Even when clients are pinching pennies, they need their hair cut and colored from time to time. The toughest challenge in this economy seems to be keeping them coming in on a regular schedule. Prevent appointment stretching and service skipping ...
by Stacey Soble
Designing for a Brand
As an architect and interior designer I am constantly aware of my surroundings, so it wasn’t surprising after my first hair cut back in 2002 at Zona Salon in Norwell, Massachusetts, that I would give a candid reply about design on their questionnaire. I simply stated, “Your salon interior does not reflect the quality of your haircut.”
Saying Thanks: The New Marketing Strategy of Gratitude
If you have an interest in marketing like I do, you’ll notice that the efforts of many companies have gotten far more creative with the economic crunch. Today, promotions are clever, humorous and inspire very specific actions. But lately, I’ve noticed a trend where many companies are humbling themselves and simply thanking loyal customers.
by Stacey Soble
Designers’ Challenge
Design experts from some of the industry’s top furniture and equipment companies take on SALON TODAY readers’ most pressing questions.
Dermomagnetic Iron Mask Facial
The “iron mask” is an exclusive Dermophisiologique patent since 1975. It is a deep-cleansing, anti-aging treatment that combines iron, lipids, zinc, beeswax and black cure oil.