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SEARCHIf your clients come in for a great new cut and transformative color, but leave with a bare face, they are missing a huge part of the beauty experience. Add a cosmetics line to your retail offerings—you'll not only boost your retail potential but you'll help your staff members add a new layer to the relationships they've formed with their clients.
At Cosmoprof this summer, I had the opportunity to step off the busy show floor and into the enchanting world of Mirabella Beauty Cosmetics. President Adrienne Kramer walked me through the large display of blushes, shadows, and lip colors, we talked about the marketing potential a cosmetics line offers a salon or spa. I knew I wanted to recapture that conversation as we explored retail in our November/December issue, so I invited Adrienne to be a guest on our Business Builders podcast.
In this interview, Adrienne offers several great tips--one of my favorite is inviting your clients to bring their existing makeup in with them when they have a makeover service. The trained makeup artist can then help the client go through her cosmetics, finding the items that still work with her new look and culling the ones that don't. By offering the client truly useful advice and direction, it's a non-threatening way to dive into the cosmetics discussion, and will most likely result in a retail sale.
Listen to our conversation as Adrienne shows us how to transform a simple beauty service into a tremendous beauty experience.
Stacey Soble with Adrienne Kramer
Adrienne Kramer, president of Mirabella Beauty Cosmetics, talks about why a cosmetics line is an important addition to the salon experience and shows you how to turn hair clients onto makeup sales.
Stacey Soble has been involved in the conversation of salon business for 14 years-as a reporter, a consultant and as the editor in chief of SALON TODAY.
Read Stacey Soble's Blogs
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