
Brazilian Debate Continues
SALON TODAY’s March IN DEPTH cover story on Brazilian keratin services triggered a strong response from stylists, owners and manufacturers.
Chair-Side Teeth Whitening
Belly Casting
Discover something new. Preserve the memory of a blissful pregnancy with a handmade cast of your belly.
Service Spotlight: Professional Hair Extensions
Owner Brittany Molina, of Brittany’s Spa Salon in Jacksonville, Florida, offers these tips to market hair extensions.
BKT: In Depth, In the Salon
Graciela Santiler-Nowik, owner of Hair Base in Chicago, tells us her experience of providing keratin treatments in her salon.
Salon Today Investigates Brazilian Keratin Services
This emerging category has people talking. Salons, manufacturers, clients, consumer press and bloggers are all abuzz: “Where are the opportunities? What are the concerns?” This first in a series of SALON TODAY special reports goes In Depth to get the info and answers you need to form your own opinions on the most current—and most controversial—topics impacting beauty and business.
Sunbelt Builders Show
Thought champagne was just for drinking? Think again. Give clients a new way to toast Valentine’s Day with these sparkling treats.
Pretty in Peppermint
Satisfy client cravings for holiday flavors with these peppermint-scented services.
Seaweed Treatments
Seaweed treatments to detoxify and tighten skin.
Fully Booked: Spa Services - Part 2
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
Fully Booked: Spa Services - Part 1
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
Autumn-Inspired Spa Treatments
Autumn-inspired treatments will revive your clients.
Teens and the Spa
They might not seem like the most likely spa clients, but take a closer look at teens and you’ll find they have the potential to be your best spa clients! Lure them in with these services.
It's Raining Men
For many spas across the country the male demographic represents an untapped, valuable frontier. Today’s men-friendly go-getters show you how to drive them to your spa.
Most Popular Men’s Spa Services
Popular men's services.
Pump Up Tanning Profits
Cash in on your tanning services with these revenue-boosting ideas!
Sweet-Themed Treatments
Sweet treatments will make clients fall in love with your service menu.




