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It's A 10's Super Bowl Commercial Celebrates the Beauty of Diversity
Last night, It’s A 10 Haircare made beauty industry history as the first independently-owned, professional hair care brand to secure a Super Bowl commercial spot. Not only that, but the ad, titled, "Four More Years," made a bold statement that has made it one of the most talked-about of the night.
Inspired Ideas: The Weekly Huddle
Emerge Modern Salons & Spa hosts a weekly huddle that inspires the team while enforcing their retail skills--and it's all conducted by the team members themselves.
by Stacey Soble
2017 Salon Today 200: Retail and Merchandising
These 2017 Salon Today 200 Honorees in the category of Retail and Merchandising understand that retail success requires the pull of the entire team--from the owners and front desk team who design promotions and creative displays to the service providers who educate each client.
by Stacey Soble
Smith & Cult Presents 2016 Holiday Kits
Smith & Cult has introduced its 2016 holiday kits, perfect for salon retail. This year, the brand has curated three collections: The Shining Lip Lacquer Trio, Nail Collection and Nail Collection Deluxe.
Try These 4 Steps for Holiday Retail Success
Tracy Liguori, Scruples co-president mar-keting/advertising, off ers advice for salons to build retail sales this season.
Keune's Limited-Edition Extra Forte Hairspray + Holiday Retailing Tips!
Just in time for holiday hairstyling, Keune Haircosmetics dresses up its popular Design Society Extra Forte Hairspray in a limited-edition hairspray can.
10 Tips for Taking the Fear Out of Retailing
Eufora’s Director of Business Education, Joanne Magana, encourages stylists and salon owners to realize their phobia surrounding retailing is a faux-fear.
by Anne Moratto
10 Tips for Taking the Fear Out of Retailing
Eufora’s Director of Business Education, Joanne Magana, encourages stylists and salon owners to realize their phobia surrounding retailing is a faux-fear.
by Anne Moratto
Create Summer in Your Salon
Many of your clients may not have the luxury to take time off and go on a long summer vacation. Their jobs, children and financial obligations may have them stuck in a rut or should I say home for the summer. The one thing they haven’t ...
by Stacey Soble
Cutting Loose Takes its Front Desk Team on an Educational Shopping Spree
Like many salon owners, Coral Pleas, owner of Cutting Loose in Sarasota, Florida, traditionally gave the responsibility of product education to the stylists, while asking her reception team to support by closing the sale. “But recently, I ...
by Stacey Soble
Designing for Retail Success
A solid salon or spa design starts on paper, with a detailed floor plan. Not only is that important for the flow of stylists and client through the service areas, but careful planning in the retail section can have a dramatically positive impact ...
by Stacey Soble
New Consumer Study Reveals Clients Desire for Products with Sun Protection
As clients start booking their summer holidays, it’s time to start organizing a focus table or merchandising display that spotlights your retail products with sun protection, as well as your sunless tanning services. The Benchmarking ...
by Stacey Soble
Tips for Successful Retail
Today, the average woman uses four to six products on her hair each day. This love affair with products can drive a salon’s success, but only if its retail division is run efficiently and serves the needs of both the clientele and the ...
by Stacey Soble
2016 Salon Today 200: Retail and Merchandising
Retail sales are a sure path to higher profits, but they require the total buy-in and support from the entire salon and spa team. These ST200 honorees specialize in motivating their teams to success through product education and creative ...
by Stacey Soble
Get Ready for the Gift Card Boom
Running a successful gift card campaign can be a powerful way to bring in revenue each holiday season, time and time again. Are you ready to reap the benefits of the gift card boom this December? Jonathan Antin, celebrity stylist, ...
by Stacey Soble
Up Your Retail Game With Inspiration From Living Proof's Instagram Salon Merchandising Contest
Small merchandising changes can have big impact. Salons that make a statement with beautiful, easy-to-navigate displays no doubt have clients who are more likely to shop. Plus it’s a space for salons to flex their creative muscles and ...
Wrap it Up! 4 Steps to Successful Retail Sales
In just a few short weeks, it’ll be time to break your winter sweaters out of storage, and haul down your boxes of salon decorations. As you plan this year’s holiday season, Eufora Founder Don Bewley has four helpful steps to get you ...
by Stacey Soble