MENU
SEARCHRunning a successful gift card campaign can be a powerful way to bring in revenue each holiday season, time and time again. Are you ready to reap the benefits of the gift card boom this December? Jonathan Antin, celebrity stylist, ...
Running a successful gift card campaign can be a powerful way to bring in revenue each holiday season, time and time again. Are you ready to reap the benefits of the gift card boom this December? Jonathan Antin, celebrity stylist, entrepreneur and Star of LA Hair, was kind enough to share his top three tips for gift card success!
Provide a Streamlined Customer Experience: Preparation is key to ensuring a streamlined gift card campaign and a pleasant customer experience. The online purchase process should be fast and smooth - having an inventory management program in place can help tremendously. Certain salon management software programs, like Mindbody offer a variety of gift card templates that can be customized with your logo, along with easy management and tracking capabilities for gift card purchases and redemptions. Customers can purchase a card online for a friend or relative and print it out or email the gift instantaneously. Ideally, gift cards should be accessible via your website with a clear, simple call to action, such as “Buy a Gift Certificate Today.”
Get the Word Out: The marketing methods you choose can greatly impact the success of your campaign. Signage and messaging about your gift cards should appear everywhere - inside your salon, on your website, front desk, social media platforms, and in all client communications and newsletters that are going out. If you get a lot of foot traffic, consider a sign outside of your salon. This can be something as simple as “Ask about our luxury salon gift card package.” Make sure that your stylists and staff members are reminding clients about your gift card specials in person. Just one gift card in the hands of a consumer is a walking advertisement - great for your brand's visibility!
Maximize Your Campaign through Cross Promotions: To see an actual increase in sales from your campaign, you need to give customers a valuable reason to purchase a card. This is where you can get creative by cross-promoting your gift cards with other services, such as: "Purchase a deep conditioning treatment and receive a free gift card,” or “Purchase a gift card and receive a $30 voucher towards the service of your choice.” Have fun with it! Another option is to reward high spending with a gift card as part of your loyalty program. Regardless of your plan, make sure you the have the cash flow in place to handle any big spikes in redemption rates. If you’ve never offered a gift card promotion before, start small to test the waters.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salon's can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
Expand your color service menu with the Pinstripe technique. Brooks and Brooks' Marlon Hawkins walks you through the technique.
The strongest salons, spas, and med spas know which numbers tell the real story of their business. In this practical guide, Phorest breaks down the five essential KPIs every business should track to improve retention, boost revenue, and make smarter decisions with confidence.
Sponsored by Phorest
At Bella Style Salon in Slidell, Louisiana, Director of Operations Angela Meyer tackles inventory, team management, and guest relations. Read all about her in our latest Meet the Manager.
Starting at Impressions front desk in 2006 when he was 19 years old, General Manager Paul Petrowsky is a seasoned professional who owner Sarah Taylor says is responsible for much of her own success.
Planning is in full swing for the most anticipated events and promotions for the 2026 holidays. As owners share their favorite ways to celebrate, they prove that a carefully planned event can also build culture, increase client loyalty, boost sales, and set a business up for a successful 2027.
When things run amok at Mane Attraction Salon, Owners Chris and Jenny Knudsen say General Manager Sami Hernandez is their go-to resource and ultimate sounding board. Meet Sami in this installment of Meet the Manager.
