MENU
SEARCHToday, the average woman uses four to six products on her hair each day. This love affair with products can drive a salon’s success, but only if its retail division is run efficiently and serves the needs of both the clientele and the ...
Today, the average woman uses four to six products on her hair each day. This love affair with products can drive a salon’s success, but only if its retail division is run efficiently and serves the needs of both the clientele and the stylist.
“Hair products are an essential part of customer service and a key component in operating a successful salon,” says Alyssa Wade, senior stylist and education advisor with Calm, A Salon in San Francisco. “The right products need to be available for clients to maintain the style/cut and to keep their hair in the best shape possible between visits.
Wade, whose responsibilities include keeping inventory of hair color, supplies and retail items, shares the following guidelines for maintaining inventory:
The Right Products: “Knowing your audience is everything,” Wade says. She keeps in mind a client’s price point to meet budgetary needs and their desire for natural products without synthetics. She strives for an assortment of products, but not duplication.
The Time of the Year: What a client needs in the summer is different than what she needs in the winter, Wade says. “Keep in mind the climate, as well as client’s seasonal activities, when you place an order.”
How to Sell: As the leading stylist at Calm, Wade believes in knowing and having confidence in your product. “Clients can sense when your recommendation is genuine,” she says. “It’s important to explain to the client why and how the product is used in lay terms, then present the product at the front desk.”
Understanding Trends: Styles change constantly, and all styles need specific products. “If a stylist is recommending a new look, the salon needs to have the product that supports that style,” Wade says.
Promotions: Everyone loves a deal, Wade stresses. “Each month, promote a retail special along with an add-on service. An example would be ‘Receive a Color Glaze Service and enjoy 50 percent off a shampoo of your choice.’”
All beauty professionals should know how to identify when a client may need some health guidance. Tracy Rado discusses some common questions that clients ask in the chair, how to advise them, and when to refer them to a specialist.
In his latest blog, Leon Alexander Ph.D., challenges industry conventional thinking to help owners add more to their bottom lines.
In her latest blog, Amy Pal helps you develop your own clear guidelines around complimentary free employee services.
From managing air traffic on busy days to handling frustrated guests' complaints, your front desk team often serves as the salon's emotional shock absorber. From a customer service lesson from the DMV to a list of strategies for caring for your front line, our experts offer ideas for alleviating stress, celebrating wins, and setting goals.
According to the KIM Report, top-line salon revenue appears steady or slightly up, but that growth is driven primarily by service price increases. Beneath the surface, retail performance and client visit frequency (appointment drift) are under real pressure. In his latest blog, Alain Audet offers strategies for keeping your salon's retail sales strong.
Putting your family to work in the salon offers some real tax benefits, but you have you have to play by the rules of the tax code to claim them. Azarvand Tax Law's Leticia Skrabut, Esq., shows you how.
Discover how to create a true “WOW experience” for every client by first building a culture where your team feels engaged, empowered, and inspired. Drawing on Calvin Stovall’s Iconic Framework, this blog explores how salon, spa, and clinic leaders can strengthen culture, elevate customer experience, and build a business that stands out for the long term.
Sponsored by Phorest Salon Software
The wellness industry is growing fast, and salons and barbershops already are an important part of it. In her first blog, Tracy Rado shares where the wellness dollars are heading, and how salons can grow with this movement.
While salon sales are increasing, owners often feel they're working harder for the same or less profit. Leverage Q2 data from The KIM Report, Alain Audet reveals some of the structural changes that are dampening your growth and why your region and your salon size matters.
Weaknesses in your business are amplified during the Holiday Season. Spark Pro Global's Lucy Randall shows you five things to do now to have the strongest holiday season yet.
In Kati Whitledge's latest blog, she shares how salons have moved away from dress codes and embraced appearance standards. But by removing strict dress codes, some businesses may have unintentionally lowered their appearance standards. Whitledge helps you explain to your team why an appearance standard is important and how to smoothly implement a new appearance policy.
The Small Business Health Care Tax Credit is a non-refundable tax credit for for-profit businesses that provides a financial incentive for eligible employers who offer health insurance coverage to their employees. Leticia Skrabut, Esq., walks you through how to claim that credit.
Developing strong work habits early in one's career supports long-term success in the salon industry. Jesse Linares offers new stylists his top five tips.
Most salon owners have no idea what these numbers are. You can hit record sales and still have a profit problem. The difference comes down to four numbers almost nobody was taught to track.
Sponsored by Strata Salon Systems™
A five-area audit every owner-dependent salon needs to run. You built something that looks successful. Now find out if it can survive without you.
Sponsored by Strata Salon Systems™
Every month you put off fixing the problem, it gets bigger, more expensive, and harder to solve.
Sponsored by Strata Salon Systems™
At Janet St. Paul Studio for Hair and Beauty, Director of Operations Natasha McMillen helps bring her wife Janet St. Paul's vision to life, elevating every system from education to operations.
